Senior Manager, Acquisition & Growth, Brilliant Black Minds

We're Karat, the leader in technical interviewing and pioneer of the Interviewing Cloud

Karat’s purpose is to unlock opportunity, and we built the world’s first Interviewing Cloud to conduct predictive, fair, and enjoyable technical interviews 24/7. Karat helps companies expand interviewing capacity, unlock developer time, and raise engineering quality so they can hire smarter and grow faster, and create more opportunities for software engineers. From our industry-leading solutions to Karat’s Brilliant Black Minds program, the work we do here matters. We’re a team of passionate, focused, human-centric team, and we want you to join us!

 

Come join our Brilliant Black Minds team

Our Brilliant Black Minds team is committed to doubling the number of Black software engineers in tech over the next ten years. As our company’s flagship purpose program, this team amplifies the brilliance found in the software engineering community of underrepresented minority developers through exposure, access, and fairness. As the only program of its kind, Karat enables its global network of Interview Engineers to make technical interviews more accessible and the interview experience more equitable.

What you will do

The Sr. Manager, Acquisition & Growth for Brilliant Black Mind will lead Brilliant Black Minds into its next phase of exponential growth. In the last two years, Brilliant Black Minds has dramatically grown our number of participants (over 2,000 in 2022 alone). Your role will focus on developing the nurture strategy, content, and experience that increases the percentage of qualified participants.  Most importantly, you want to help black engineers reach the pinnacle of success in tech, and you constantly think about creating systemic change in the industry.

• Lead, develop and grow a comprehensive plan to scale Brilliant Black Minds through various recruitment marketing strategies.
• Develop and lead our candidate referral and acquisition strategy and execute conversion across key marketing channels, optimizing key business metrics. 
• Own all growth funnel optimization from lead to first interviews booked, including testing & all conversion optimization of our funnel. 
• Lead all branding and creative work and ensure messaging (and brand tone of voice) is consistent across all marketing channels, including social media, website, paid media, emails, and influencer campaigns.
• Distribute compelling content (i.e., blog posts, Youtube videos, newsletters, social content) to inspire and empower candidates with stories, strategies, and tools. 
• Develop and manage our Brilliant Black Mind’s influencer marketing program.
• Drive and lead multiple high visibility projects by establishing a clear vision, directing resources, influencing diverse stakeholders and communicating progress and roadblocks.
• Work closely with our VP of Brilliant Black Minds to further scale the program working closely with cross-functional experts in a variety of fields, such as:product, marketing, engineering and customer success.
• Assess projects and ideas and present recommendations to leadership, including ROI analysis, resourcing needs, and future impact to the business. 

The experience you will bring:

• 7+ years of relevant experience in growth marketing, recruitment marketing, digital marketing, or customer acquisition roles with a strong track record of success.   
• Prior experience in paid marketing / acquisition space and working and managing social media influencer programs 
• Experience with funnel optimization and developing testing agendas and activating A/B tests with a focus on conversion and velocity reduction
• Comfortable thinking in a data-oriented way — where you have built and defined the appropriate metrics, and can communicate performance data to partners
• Experience with standard marketing automation tools, i.e., Hubspot, Marketo, Pardot
• Passion for driving more diversity in tech, and deep understanding of the early-career Black and/or URM engineering audience
• Previous experience working with DEI initiatives
• Comfortable building structure and process, as well as operating in a fast-paced, quick-change environment

 

This is a Salaried, Full-time position. Immigration sponsorship is not available.

 

Karat’s HQ is based in Seattle, Washington, but our core team is distributed throughout the United States, Canada, and United Kingdom. For this position, we are considering candidates who are located within the great