Sr. Director Product Marketing - Creative Cloud Education

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Our Company 

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! 

The Opportunity 

We are looking for a strategic product marketing leader for Adobe’s K-12 Education segment. This leader will be responsible for the business and marketing strategy for the segment across all our DMe offerings. They will be accountable for driving business results in collaboration with multiple Go to Market cross-functional teams, as well as product groups. This is a highly visible position as we are heavily investing in this customer segment with a lot of untapped opportunity. The ideal candidate will be passionate about the leading Adobe categories such as creativity, design and documents, exude ownership of the business and be able to deliver tangible results in a matrixed environment. 

What You’ll Do 

• Define and drive the overall Education K-12 marketing strategy  

• Partner closely with different DME product management teams on defining product strategy and innovation cross-portfolio 

• Drive strategic updates and discussions with senior executives 

• Develop deep knowledge of the K12 business, content quality and supported content type and be the expert in market trends, customer needs, competitive landscape, and market growth drivers in the space. 

• Lead the annual planning process for the business and deliver the 3-year growth strategy and business plan 

• Lead a growing team of product marketing leaders coaching them to drive impact.  

• Define the critical metrics for measuring success across product marketing activities 

• Lead a cross functional team to deliver on key success factors across all aspects of the GTM Strategy 

• Define a clear vision for the business and GTM strategy required to win in each category. This includes: 

• TAM, market share, competitive assessment 

• Target audience definition and priorities, customer needs including curriculum, templates, Gen