Senior Director, Reputation Management – WFG

Job Family

Marketing - General

About Us 

 

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.  

 

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there. 

     

Who We Are 

  

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.  

Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them. 

We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms. 

What We Do 

 

Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs. 

 

Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.* For more information, visit transamerica.com.  

Job Description Summary

Responsible to protect, strengthen, and advance WFG’s reputation across all audiences and channels in partnership with Transamerica Corporate Affairs. This leader builds and oversees a proactive, data-driven reputation strategy that balances risk mitigation with long-term growth.

Job Description

Responsibilities

• Define and lead the reputation management strategy, aligning with corporate mission, brand positioning and long-term business goals​.
• Develop and manage a three-phase reputation model (cleanup, stabilization, and growth) with clear metrics, milestones and reporting​.
• Serve as trusted advisor to the WFG executive leadership team on brand risks, reputation, opportunities, and external perception​.

• Oversee active monitoring of online and offline brand sentiment through media, social listening, and analyst channels.​
• Lead the development of rapid-response protocols for emerging agent issues, including agent reputational crisis​.
• Partner with Transamerica’s compliance, legal, corporate affairs, and executive teams to balance transparency, risk exposure and agent and recruit trust.​

• Drive a proactive push/pull strategy that builds credibility, addresses misinformation, and elevates positive narratives.​
• Oversee social media