Senior Manager, DTC Growth

Summary

The NFL Media Strategy and Growth Group is a new business segment within NFL Media tasked with building a closer connection between fans and the world's most exciting sports and entertainment experience, The National Football League. We are seeking an experienced Direct-to-Consumer (DTC) Senior Manager, Growth to join our team.

This role will be a member of our run team to drive product-led growth strategies during key subscriber acquisition windows, developing our multi-platform strategy to drive revenue growth through superior user experiences and data-driven decision-making.

Responsibilities

Subscriber Acquisition & Retention Management

• Work with the Growth team in developing and implementing product-led strategies to acquire and retain subscribers across all platforms
• Oversee the Churn Tool functionality and develop innovative strategies to reduce subscriber churn
• Create and optimize the new user experience and re-engagement strategies
• Develop multi-device adoption strategies to ensure seamless user experience across platforms

Audience Strategy & Segmentation

• Manage audience segmentation initiatives to identify high-value customer segments
• Develop targeted strategies for different user segments to maximize conversion and retention
• Work with data analytics teams to continuously refine segmentation models

Analytics & Performance Optimization

• Analyze performance metrics to identify trends, opportunities, and areas for improvement
• Report on KPIs and communicate performance insights to stakeholders
• Establish measurement frameworks to evaluate the effectiveness of growth initiatives
• Make data-driven recommendations to optimize conversion funnels

Testing & Experimentation

• Design and implement A/B tests and other quantitative testing methodologies
• Work with Performance Marketing teams and Adobe tools to create personalized experiences
• Analyze test results and apply learnings to improve product performance
• Build a culture of testing and experimentation within the Growth team

Content & User Experience

• Collaborate with content and marketing teams to develop engaging content that drives acquisition
• Ensure content strategy aligns with user needs and business objectives
• Optimize content presentation across platforms to maximize engagement

Operational Excellence

• Execute quality assurance (QA) test plans to ensure product reliability
• Provide support to customer service teams to address user issues
• Collaborate with DTC Ecommerce teams to help with operational tasks related to Churn Tools and subscription management
• Maintain clear documentation of processes, strategies, and test results

Cross-Functional Collaboration

• Work effectively with engineering, product, design, marketing, QA, and content teams
• Communicate product requirements clearly to technical teams
• Present performance data and insights to leadership
• Gather feedback from stakeholders and incorporate it into product roadmaps

Required Qualifications

• Minimum 7 years experience in Product Management, E-commerce, Subscription Management, Subscriber Acquisition or Retention roles
• 3 years of management experience 
• Strong quantitative and analytical skills. Must be comfortable living in the details of the numbers
• Experience working with product, engineering, and analytics with marketing tech strategies and technologies
• Experience in developing evidence-based strategic frameworks to inform decision-making
• A keen eye for presentation design and the ability to distill complex concepts and analyses into clear, easy-to-understand presentations
• Strong organizational skills with the ability to manage multiple simultaneous projects with several deliverables under tight deadlines
• Experience interfacing and presenting to senior executives and management teams
• High level of integrity, strong work ethic, and deep intellectual curiosity
• Strong interpersonal skills with a collaborative DNA
• Passion for sports and the NFL is a big plus

 

Terms / Expected Hours of Work

• 40 hours/week

 

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle