Lead Product Marketing - Home Internet Strategy

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas to help redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

Support the development and execution of marketing strategies to position AT&T’s Home Internet offerings, including Fiber and fixed wireless products, as market leaders. This role emphasizes strategy development, market trend analysis, and data-driven insights to ensure marketing efforts are impactful, customer-focused, and aligned with broader business objectives.

Key Responsibilities
 

Strategic Marketing Development:

• Contribute to the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T’s Home Internet portfolio (Fiber and fixed wireless).
• Use consumer data and insights to identify opportunities for growth and support the achievement of business targets.
• Collaborate with cross-functional teams to align marketing initiatives with broader corporate strategies, particularly around expanding AT&T’s Internet footprint.
• Monitor industry trends, customer behaviors, and competitive landscapes to provide recommendations for shaping marketing strategies.
• Evaluate product and commercialization business cases and new opportunities for potential marketing support
• Develop scenario planning for marketing contingencies to proactively respond to competitive and industry scenarios

Go-to-Market Strategy:

• Assist in defining and articulating product positioning, messaging, and go-to-market strategies to drive adoption of AT&T’s Fiber and fixed wireless Internet solutions.
• Collaborate with stakeholders to ensure execution of marketing strategies and identify opportunities to differentiate AT&T’s Internet offerings.
• Support the development of narratives that resonate with residential customers, emphasizing reliability, speed, and secure connectivity.

Market Research & Insights:

• Conduct research on industry trends, customer needs, and competitive dynamics within the Internet service provider market.
• Use data-driven analysis to provide insights that guide product development and marketing strategies.
• Identify opportunities for growth and customer engagement in Fiber and fixed wireless products

Performance Measurement & Optimization:

• Help track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives for AT&T’s Home Internet offerings.
• Use analytics to recommend adjustments to strategies based on performance metrics to improve campaign effectiveness.
• Support reporting on campaign performance and insights to inform future marketing decisions.

Industry Trends & Innovation:

• Stay informed of emerging marketing trends, technologies, and best practices within the Internet service provider industry.
• Contribute ideas to integrate innovative strategies into AT&T’s marketing approach to maintain competitive differentiation for Fiber and fixed wireless products.

Qualifications
 

Education:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience:

• 5–7+ years of experience in product marketing within residential technology, preferably in Internet services or telecommunications.
• Proven ability to support the development of marketing strategies and product positioning to drive growth and differentiation.
• Business case evaluation and strategic recommendations
• Ma