Content Marketing Strategist

Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.

POSITION SUMMARY:

The Content Marketing Strategist at Netradyne will be responsible for developing and executing a comprehensive content strategy that aligns with the customer journey for key personas. This role involves identifying content gaps, managing cross-departmental collaboration, and coordinating with agencies to produce a diverse range of marketing content, including video and collateral. Additionally, the strategist will ensure that content is easily discoverable by the sales team within internal systems.

ESSENTIAL FUNCTIONS:

Content Strategy Development: 

• Develop and implement a content marketing strategy that aligns with the customer journey and supports Netradyne’s overall business goals. 

• Identify key personas and map out their journey to understand their needs and preferences at each stage. 

• Conduct content audits to identify gaps and opportunities for content enhancement. 

Content Planning and Creation: 

• Collaborate with various departments, including Sales, Product, and Customer Service, to ensure content aligns with their objectives and meets customer needs. 

• Work with external agencies and freelancers to produce high-quality content, including articles, videos, infographics, and promotional materials. 

• Develop content calendars and ensure timely delivery of content projects. 

Cross-Functional Collaboration: 

• Coordinate with internal teams to gather insights and data that inform content creation and optimization. 

• Facilitate regular meetings and communication with stakeholders to ensure alignment on content initiatives. 

• Serve as a liaison between creative teams and marketing to ensure brand consistency and message alignment. 

Content Accessibility and Discoverability: 

• Ensure that all content is organized and accessible within internal systems, making it easily discoverable by the sales team. 

• Develop and maintain a content repository or library that is user-friendly and regularly updated. 

• Provide training and support to sales and other departments on how to access and utilize content effectively. 

Content Performance and Optimization: 

• Monitor and analyze content performance using analytics tools to track engagement, conversion, and ROI. 

• Use data-driven insights to optimize existing content and inform future content strategies. 

• Continuously test and refine content strategies to improve effectiveness and reach. 

Content Innovation: 

• Stay up-to-date with industry trends and best practices to ensure content remains relevant and engaging. 

• Explore new content formats and channels to expand reach and engagement with target audiences. 

• Encourage innovative storytelling techniques to enhance brand messaging and audience connection. 

QUALIFICATIONS:

• 3+ years of experience in content marketing, strategy, or related roles. 

• Strong understanding of content marketing principles and the customer journey. 

• Proven experience in managing content projects across multiple channels, including digital, print, and video. 

• Excellent project management and organizational skills.