VP, Marketing Technology/Solution Architect

WongDoody has an immediate opening for a gifted VP, Marketing Technology/Solution Architect who can bring creativity to the ways our clients build their MarTech stack to drive full-funnel Customer Experience (CX), Employee Experience (EX), digital marketing, commerce, service management, and best-in-class delivery capabilities.

As CMO’s are being asked to rationalize their technology and agency ecosystems, we need to close the gap between digital transformation and customer transformation in efforts to accelerate the value that comes with a vendor that runs both back-office and the front-end (i.e., us).

This person would balance the art and science of MarTech, viewing data and technology as an applied science through the lens of design and experience. They’ll offer vision for transformation within migration projects, but first and foremost remain a solutions-oriented strategist who can understand new systems, components, or technologies in context of the business’ need to enable OKRs and service an ever-changing customer.

As an organization, WongDoody and Infosys remain tech-agnostic, but clients look to us for critical perspective on how vendors selection and integration can enable customer experience. This individual would act as a trusted advisor to the client business, and may work with Infosys engineers, architects, and solution designers to enable a strategic vision that makes marketing technologies run better and drives accretive value to the enterprise.

What you’ll do:

Under the direction of Global Chief Strategy Officer:

• Client business partner with ability to suss out the client’s business challenges and frame solutions to “solve not sell.”
  • Lead the translation of complex business requirements and specifications between client executives and technical SMEs. 
• Leverage working knowledge of the various marketing technology platforms to create viable sales opportunities for our clients and partners.
• Build a scalable Marketing Technology model grounded in realistic goals. 
• Lead the discussions around these platforms to all internal stakeholders.
• Own the creation and deployment of knowledge bases around both current and emerging marketing technologies. 
• Assess the client’s MarTech stack, as well as working processes, to recommend an optimal approach spanning features, integrations and requirements that can elevate their practices.
  • Level-set our view of the client’s stack and capabilities, resources, and processes
  • Provide options for each component within the stack as well as understanding of the options and limitations that various configurations would provide.
• Assess vendors and product implementations to build bridges between technology and its application (i.e., theory and experience)
  • Create cost-out, performance gains or increased complexity of CX offerings through consolidation of vendors.
• Find the shortest path to small-scale pilots, from audits and frameworks to POCs that can be scaled across campaigns, products, markets.
  • Ability to deliver a gap analysis approach to the client’s current omni-channel solutions, expressed through a matrix of Channel x Experience.
• Help the client generally advance the sophistication of their practice through the lens of available resources, spanning data, technology, staff and operations.
• Direct client engagement using design through development.
• Win work with marketing departments and CMO’s.
• Building products to meet client needs using existing marketing technology platforms.

What you’re like:

• You have a technical background with strong functional knowledge of Marketing, and proven exposure for how these platforms like Adobe, Salesforce, SAP Hybris, Demandware, ServiceNow, Pega, etc. are used within the client organizations.
• Organically comfortable in and familiar with the culture and structures of creative organizations.
• Are versed in technology architecture and experienced in creating integration roadmaps.
• Basic familiarity with marketing operations for purposes of guiding new CX practices as they’re underpinned by technology.
• Experienced in applying MarTech, data and campaign process to drive personalization.
• Familiar with the ways the leading professional service firms (e.g., McKinsey, Deloitte, Accenture) engage clients upstream and create rationale and business cases for roadmap commitments and Capex investments.
• Familiar with premium account support from leading vendors (e.g., Adobe Consulting services), including their pricing and engagement models.
• Full journey exposure, to bring opportunities for growth and retention, positioning and perception, loyalty and advocacy.