Senior Analyst, Paid Media Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Prospect, Partner, & Customer Growth team within the US Consumer Marketing Group is responsible for delivering best-in-class marketing through digital and direct channels to drive conversion of qualified applicants in the competitive landscape.

The Senior Analyst, Paid Media will help manage the growth and optimization of the Paid Media program and will be responsible for leading execution of key Banking and Customer Paid Media marketing initiatives to drive efficient prospect and customer acquisition at scale.

This is a great opportunity for candidates who want to strengthen their digital marketing skills and gain external partner management experience. It provides a chance to be at the forefront of digital growth & innovation, working with a collaborative team and building strong external partnerships. 

Key Responsibilities

• Support the development of Banking Paid Media channel strategies and content that directly connect to Enterprise priorities

• Serve as a PMO for the channel, and project manage a variety of high priority projects from concept to launch and through execution

• Manage relationships with both internal and external partners, including legal and compliance, analytics, external agencies, and media platform partners

• Leverage internal and agency reporting to monitor and report on campaign performance, partnering closely with analytics teams to recommend channel optimizations

• Own channel budget forecasting & reconciliation; drive efficiencies in process

• Lead with an external perspective by keeping abreast of industry trends and technologies, serving as a subject matter expert for Paid Media across the organization

Minimum Qualifications:

• Strong analytical skills with a proficiency in Excel

• Have a “can do” attitude towards problem solving and demonstrated ability to work well with new opportunities

• Strong project management and organizational skills including meticulous attention to detail, handling multiple priorities, managing timelines, driving flawless execution

• Expert ability to build and manage both internal and external relationships across multiple work streams to deliver results

• Strategic thought starter who can