Senior Director, Product Marketing - Developer Services

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

We are looking for an experienced product marketing leader to bring our Platform and AI App Development messaging and positioning to life through standout go-to-market activities, presentations, event programming & keynotes, websites, enablement content, and more. This leader will stay abreast of AI, App development, and DevOpps market trends, incorporating fresh ideas and insights to deliver innovative marketing programs that grow bookings and increase customer adoption.

Primary Responsibilities:

Strategic Leadership: Provide strategic direction for the marketing efforts of Platform Trusted Services and Hyperforce products, ensuring alignment with overall business objectives.

Team Management: Lead and mentor a team of 6 product marketers, fostering a culture of innovation, collaboration, and excellence.

Messaging and Positioning: Develop compelling messaging and positioning strategies for products including Shield: Event Monitoring, Field Audit Trail, Platform Encryption, Security Center, and Privacy and Data Governance, emphasizing the value proposition and differentiation.

 Marketing Programs and Content: Create and develop impactful and innovative marketing programs and events that generate and mature marketing pipeline. Create and maintain marketing assets including pitch decks, keynote presentations, and enablement trainings

Go-to-Market Strategies: Drive effective go-to-market strategies, including product launches, marketing activations, and field readiness initiatives to maximize product adoption and revenue growth.

Cross-Functional Collaboration: Collaborate closely with cross-functional teams including product management, sales, customer success, and marketing to ensure alignment and execution of marketing initiatives.

Market Analysis: Conduct market research and analysis to understand industry trends, customer needs, and competitive landscape, informing marketing strategies and tactics.

Customer Engagement: Engage with customers to gather insights, understand pain points, and validate marketing messaging and positioning. Work across product and sales teams to develop integrated Customer Success stories & positioning

Performance Tracking: Know your numbers and track the effectiveness of marketing campaigns and initiatives, optimizing performance over time.

AR/PR: Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.

Presentations: Confidently deliver presentations to audiences of all sizes

Experience and Required Skills:

• Proven leadership experience in product marketing, preferably in the technology industry and developer tools, app dev, or AI space

• Experience leading and managing a team

• Strategic thinker with the ability to translate market insights into actionable marketing strategies

• Demonstrated experience in developing and executing go-to-market strategies for complex product portfolios

• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively

• Ability to create content and lead others in content creation; keen marketing eye and experience guiding a creative process 

• Stellar communicator as demonstrated by writing, public speaking, storytelling skills

• Passion for software-as-a-service, technology, and disruptive thinking

• Proven track record of successfully driving projects with minimal guidance

• Ability to work well cross-functionally and lead through influence 

• Proven creative thinker who can g