Senior Manager - Marketing Strategy

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts, and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust, and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.                                                                                                            

 

POSITION DESCRIPTION:

In this senior leadership role, the leader will be responsible for overseeing the development, implementation, and management of innovative marketing strategies that drive business growth, enhance brand awareness, and strengthen customer engagement. The Senior Manager, Marketing Strategy will collaborate closely with cross-functional teams, external partners, and agencies to ensure marketing efforts are aligned with overall business objectives and help us deliver world-class vacation experiences.

This role will serve as a key strategic leadership partner for HICV business unit stakeholders. The primary mission for this role is to lead team efforts to leverage deep data and insights to develop strategies that will drive performance across all marketing, media, and member engagement activities we lead in service to the functional lines of our business. This leader will drive new and improve existing data-driven frameworks for marketing effectiveness and efficiency across media channels and predictive models for customer behaviors. This leader must be a champion for a customer-obsessed approach, putting the customer at the center of strategy and decision making. Efforts will span from upper-funnel awareness, mid-lower funnel customer acquisition campaigns thru to ongoing customer engagement, loyalty, retention, and satisfaction efforts.

This leader also must act as a coach and mentor to the performance marketing organization in transforming it into an action-oriented, customer insights-driven operation; leveraging performance tracking, industry insights and research to provide key strategic marketing insights and data-driven, actionable recommendations that improve conversion, cross-selling, or retention. This leader is the driving force to bring data, analytics, financial, and marketing concepts together.

 

ESSENTIAL DUTIES AND TASKS:  

• Collaborate with cross-functional teams and business unit stakeholders to understand overall business goals and key needs/opportunities. Develop and implement comprehensive marketing strategies and plans that support business objectives, drive revenue growth, and enhance brand awareness.

• Partner and collaborate with Marketing Technology (MarTech) and Innovation Studio to design and execute highly measureable, KPI-driven targeted marketing campaigns, using a mix of traditional and digital channels, to reach and engage with our target audience.

  • Facilitate discovery process to clearly articulate business need and leverage insights and recommendations of partners to develop concise strategic briefs that set a clear course for each campaign/project.

  • Provide strategic feedback during creative development and review process, grounded in the insights from the brief.

• Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for optimization and continuous improvement.

• Analyze market research and industry trends, customer behavior, and competitive landscape to identify opportunities for growth and improvement. Stay current with industry trends, best practices, and emerging technologies, and proactively identify opportunities to enhance our marketing efforts.

• Serve as a thought leader, coach and developer to direct report(s), as well as the greater marketing department

 

SUPERVISORY RESPONSIBILITIES:  

• Leader of Manager, Marketing Strategy and/or Marketing Strategy Specialists

 

EDUCATIONS  and/or EXPERIENCE:  

•  Bachelor's degree in marketing, business, communications, or a related field. Master’s degree preferred.
•  7+ years of experience in marketing strategy, with a focus on hospitality or vacation ownership industry preferred.
•  Proven track record in developing and executing successful marketing campaigns that drive business growth and brand awareness.
•  Strong understanding of traditional and digital marketing channels, including SEO, SEM, social media, email, and content marketing.
•  Excellent analytical skills, with the abil