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Product Owner - Digital

Dutch Bros Coffee
United Statesfull_timeVerifiedPosted 3 Jul 2025
💰 $135,000/yr

About the role

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. 

Position Overview:

Dutch Bros is seeking a highly motivated and experienced Digital Product Owner to join a dynamic and growing Product team.  Acting as the customer and Broista advocate you will work closely with cross-functional stakeholders to define and prioritize features with the mission of providing a best-in-class experience for our customers, Broistas, and everyone who engages with our brand. 

This role will assume the responsibility for the strategic value, usability, and performance of one or more technology platforms including those such as the Dutch Bros Mobile App, CRM, CDP, Loyalty, and Customer Engagement Platforms as well as integrations between systems. 

As the Digital Product Owner, you will serve as a team leader, problem solver, mentor, and subject matter expert on relevant Systems in a new and growing team with the ability to help shape the future of the Product team at Dutch Bros. 

Job Qualifications:

  • 8+ years of experience in the QSR, Retail or Technology industry required, preferably with experience in digital products

    • Including 3-5 years Product Management experience using Agile/Scrum methodology, required

  • Bachelor's Degree in a Related Field (Business, Business Information Systems, Information Technology, Marketing, etc.), preferred.

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.

  • Expertise in product management and product development life cycles.

  • Understanding of product strategy development and road mapping tools.

  • Experience with market research tools and techniques.

  • Strong analytical and problem-solving skills, with the ability to translate business needs into actionable product requirements, while also condensing complex technical concepts into non-technical language for stakeholders.

  • Knowledge of data analysis and reporting tools.

  • Experience with consumer-facing mobile application development, preferred. 

  • Experience with Customer Engagement platforms such as Loyalty, CDP, CRM, Marketing Automation, Messaging, Online Ordering, etc., preferred.

  • Experience with UI / UX design, and tools such as G Suite, Microsoft Office, Jira, Google Analytics, or equivalent

  • Experience overseeing product releases for in-house and SaaS solutions, preferred

  • Certifications in product management are a plus

Location Requirement: 

This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Key Result Areas (KRAs):

Introduce products that improve customer experience and help drive Broista satisfaction:

  • Partner with marketing, operations, technology and other key business stakeholders in developing clear understanding of organizational priorities.

  • Lead efforts in defining product vision, goals, and strategic roadmaps across your product domain.

  • Collect, analyze and prioritize feedback from customers, stakeholders and other teams to shape requirements, features and end products

  • Effectively manage expectations by partnering closely with marketing, operations and technical teams to ensure that all perspectives are heard, and product decisions, deliverables and timelines are proactively communicated.

  • Work closely with development teams to provide guidance, clarification, and support throughout the product development lifecycle, ensuring that solutions meet user requirements and align with the product vision.

  • Collaborate with user experience (UX) designers and usability experts to ensure that IT solutions provide an intuitive and user-friendly experience for our broistas and digital customers.

  • Lead innovation by gathering market research and competitive analysis to identify emerging trends, assess industry competition, and recommend strategies for maintaining a competitive edge in the QSR space.

  • Manage and oversee the developme

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Company

Dutch Bros Coffee

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