Manager, Integrated Marketing

 

 

As the Manager of Integrated Marketing, you will play a key role within CBS Stations’ Sales Marketing team reporting directly to the Director of Integrated Marketing. Your primary responsibility will be to support the execution of integrated marketing strategies, collaborating closely with the marketing team and various cross-functional departments to deliver unique sponsorship opportunities across our Linear and Streaming inventory and integrations!

KEY RESPONSIBILITIES:

• Marketing Campaign Execution: Assist in the planning, coordination, and execution of integrated marketing campaigns to align with the overall marketing strategy set by the Director of Integrated Marketing.
• Sponsorship Development Support: Collaborate with the Director and marketing team to give innovative ideas and assist in the creation of compelling sponsorship packages tailored to meet advertisers' objectives.
• Client Engagement: Support client engagement efforts by assisting in building and managing relationships with key clients and agencies and providing excellent customer service.
• Campaign Coordination: Help oversee the day-to-day management of marketing campaigns, ensuring all elements are delivered accurately and on schedule.
• Collaborative Efforts: Work closely with the marketing team, Local Ad Sales teams, and Television stations to ensure seamless integration of sponsorships within Linear and Streaming content.
• Creative Content Review: Give creative content review and provide feedback to ensure all marketing materials align with the company's brand and messaging.
• Performance Analysis: Assist in monitoring campaign performance, gathering data insights, and preparing reports to evaluate efficiency and optimize marketing strategies.
• Industry Research: Stay updated with industry trends, competitor activities, and emerging marketing opportunities to share valuable insights with the team.

REQUIREMENTS:

• Experience: Minimum of 3-5 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
• Collaborative Approach: Strong great teammate with excellent interpersonal and communication skills, able to work optimally with cross-functional teams.
• Marketing Knowledge: Basic understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
• Client-Focused: Customer-centric attitude, with a passion for delivering outstanding client experiences and establishing last relationships.
• Organizational Skills: Excellent organizational and project management skills to balance multiple tasks and priorities simultaneously.
• Analytical Abilities: Basic data analysis skills to gather insights and assist in data-driven decision-making processes.
• Creative Thinking: Give innovative ideas and concepts to improve marketing strategies and achieve impactful outcomes.
• Adaptability: Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.

 

Join our dynamic marketing team and work closely with the Director of Integrated Marketing to deliver outstanding sponsorship opportunities that shape the future of advertising and media consumption. As the Manager of Integrated Marketing, your efforts will give significantly to the success of our integrated marketing initiatives and overall business growth. 
 

 

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platform