Senior Analyst, Health, Research & Insights

Job Title

Senior Analyst, Health, Research & Insights

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

As a critical member of the Research & Insights team, the Senior Analyst will serve as a strategic partner to our Sales & Account Strategy Groups, providing data-driven insights that support the advertising campaigns across People Inc.’s portfolio of brands. This high-visibility, front-line role is pivotal to setting People Inc. up for sales success by delivering actionable insights and strategic recommendations to our advertiser clients, with a focus on the Health vertical. 

The Sr. Analyst will leverage expertise in advertising syndicated reporting data sources, first party data analytics, and project management to inform strategic recommendations for advertising clients and support of our Health Revenue organizations sales efforts.

This position will report to the Sr. Manager Health, Research & Insights. 

Schedule Requirements:

Hybrid 3x a week - (New York) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
 

About The Team | The Team and/or Brand:

The Health Research & Analytics team includes a mix of team members spanning NYC, Bangalore, & Washington state. Our culture is curious, collaborative, and strives to create a better way to tell the stories of our brands, inspire our clients, and enrich the experiences of our brand fans. This group is part of a larger organization which spans all 40+ People Inc. brands creating opportunities to explore and deliver insights beyond our Health brands - including brand licensing, events, & more.

About The Position’s Contributions:

Accountabilities, Actions, and Expected Measurable Results

• Become an expert on the Health & Wellness audiences – you’ll be required to go deep into the data, understand our sites and audience better than anyone and be the market expert on all things vertical-related.

• Uncover insights and use them to craft compelling stories, rooted in our first-party data, to support existing and new advertising partnerships and campaigns.

• Partner with Sales and Marketing teams to provide research & insights that creates compelling and creative storytelling for advertisers

The Role’s Minimum Qualifications and Job Requirements:

Education:

A four-year college degree in a relevant field is required.

Experience:

Minimum of 3-5 years conducting research and analytics in the digital/media landscape, and/or the Health & wellness space – experience in both a strong plus

Specific Knowledge, Skills, Certifications and Abilities:

• The ideal candidate has the following qualities: solid problem-solving and communication skills, ability to manage multiple simultaneous projects, working knowledge of data analysis, comfort with ambiguity and an inquisitive nature

• Expertise with various syndicated research sources:  MRI-SIMMONS, MRI/Comscore Fusion, Comscore, IPSOS Affluent, and Google Analytics.   Familiarity with software from New Age, Telmar, MEMRI or IMS preferred

• Expertise in Excel is a must

• Familiarity with Google Analytics, Google Trends, Looker Studio, Biqquery  is a plus

• Knowledge of AI such as ChatGPT, Gemini for research applications, agentic AI a plus.

• Knowledge / experience with data visualization tools. 

• Excellent research synthesis skills allowing you to draw out key insights

• Stellar communication and data storytelling skills

• Experience presenting results to both technical and non-technical audiences

• Strong desire to increase your understanding of the Health & Wellness sectors

% Travel Required (Approximate):

N/A

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In