Manager, Data & Insights, Email Marketing

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/company/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.&nbsp;</strong></p> </div> </div> </div> </div></div><p data-pm-slice="1 1 []"><strong>About the Role, Mission or Department Overview</strong></p> <p>The New York Times is looking for a Manager, Data &amp; Insights, Marketing. As part of the Data and Insights Group (DIG), you will join a large community of accomplished data analysts who partner with Product, Engineering, and Design teams across the business. You'll work on our Owned Media Analytics team to help hit quarterly and long-term subscriber acquisition goals and engagement goals from channels such as Email, Display, Audio, and Print. More specifically, you'll help monitor and evaluate NYT's owned Marketing efforts. You'll also have the opportunity to conduct generative research to identify opportunities for future improvements. You will report to the Director, Marketing Analytics.</p> <p>&nbsp;</p> <p><strong>Responsibilities:</strong></p> <ul> <li> <p>You will work with the Media team to build the weekly, monthly, and quarterly narrative of Marketing Email performance. You will build automated dashboards and decks to support this narrative and aid in reporting.</p> </li> <li> <p>You will forecast metrics each year, and help the team optimize the channed to achieve their quarterly and yearly goals.</p> </li> <li> <p>You will facilitate a continuous experimentation strategy aimed at improving channel and program performance, setting measurable hypotheses, counter metrics, and working with the team to break-down and understand results.</p> </li> <li> <p>You will work with the Machine Learning Science team to t