Job Description Summary

Sr Manager, Digital Marketing (Paid Media)
As a senior, strategic, hands-on leader, you’ll partner across the US Region to design and execute paid media campaigns acting as a bridge in the commercial choreography process.  This role will be responsible for paid media planning and bid management strategy, to enable performance marketing campaigns that drive growth and revenue working with key stakeholders and paid media partners. The paid media leader will oversee full funnel paid media activation, optimization of media mix, messaging, and tactics, and KPI planning and reporting.



This role reports to the Director of Digital Marketing in the US Region, is a highly visible leadership role and will have a significant impact on long-term growth. 

Job Description

We are the makers of possible. 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and its no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Senior Manager, Digital Marketing (Paid Media) is a critical member of the US Region Omnichannel Marketing Team and NA Digital COE.  This new role within US Marketing, builds and executes the regional paid media strategies to enable our omnichannel campaigns.  The leader will also interface with other Regions within BD, acting as a Paid Media SME

As a senior, strategic, hands-on leader, you’ll partner across the US Region to design and execute paid media campaigns acting as a bridge in the commercial choreography process.  This role will be responsible for paid media planning and bid management strategy, to enable performance marketing campaigns that drive growth and revenue working with key stakeholders and paid media partners. The paid media leader will oversee full funnel paid media activation, optimization of media mix, messaging, and tactics, and KPI planning and reporting.

This role reports to the Director of Digital Marketing in the US Region, is a highly visible leadership role and will have a significant impact on long-term growth. 

Primary Responsibilities

This role is equal parts strategy and execution with responsibilities falling into three major areas: Strategic planning, Operational excellence, and Data analysis.

Strategic Planning

• Acts as the central point of contact and will be the Paid Media SME for the US Region – liaising with relevant stakeholders both externally and internally across business units, to deliver effective omnichannel campaigns.

• Leads day-to-day management of paid media agency workstreams and coordinates campaign execution as determined by omnichannel strategies.

• Understands and demonstrates paid, owned, and earned media expertise and recommends strategies based on KPIs with a focus on B2B and B2C audiences.

• Develops and implements ABM strategies and campaigns to target high-value B2B accounts.

• Champions continuous paid media innovation through QBR processes and reviews.

Operational Excellence

• Provides oversite on omnichannel campaign standards and governance including creative consistency and execution.

• Provides line-of-sight on all paid media budget(s) and tracks data to deliver cost effective and optimized results.

• Communicates with key stakeholders to manage a closed loop feedback process between commercial leaders to understand the impact of paid media on omnichannel campaigns.

Data Analysis

• Partners with key stakeholders and paid vendor to deliver a data driven approach to continuously optimize campaigns and results.

• Knits together a campaign choreography story by establishing key performance indicators (KPIs) for all media initiatives and campaigns.

• Implements measurement strategies to assess the effectiveness of media activations in achieving omnichannel campaign goals.

• Provides paid media partners with marketing and sales data help optimize the paid media mix to drive results and revenue.

Education, Qualifications and Experience

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