Media Campaign Operations Specialist (P3987)

84.51° Overview:

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

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Media Campaign Operations Specialist (G1)

 

Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1,000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.

SUMMARY:

 

The Campaign Operations Associate provides support and execution for the end-to-end workflow across multiple media campaigns.  This role will partner closely with their Sales and Account Management team to secure campaign details and facilitate the campaign workflow.  You will be responsible for building timelines, reviewing creative assets, campaign set-up, QA, & pulling reports.  You will have an understanding of KPM products and processes. You must be comfortable working in a fast-paced and evolving environment, have a high standard for quality,

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RESPONSIBILITIES:

• Assist in the end-to-end execution of Kroger Precision Marketing Media campaigns for both onsite and offsite channels
• Review media plans/intake and translating to campaign set-up and workflow facilitation.
• Collect and review creative assets against guidelines and creative ad specs, updating and approving creative.
• Provides quality assurance to ensure campaigns properly enabled and set-up for success.
• Interface with cross-departmental campaign stakeholders to ensure seamless campaign setup.
• Reviews and shares updates related to campaign pacing and timeline details with account management and media execution teams.
• Pulls reporting details and supports curation of final reporting deliverables.
• Actively develops knowledge of KPM media products and how they are sold and fulfilled.
• Embraces and encourages a culture based on team-work, collaboration, and intellectual curiosity.
• Ability to work independently to ensure success of a high volume of campaigns, while also displaying an agility to successfully work within a team.

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Bachelors' degree B.A. / B.S or equivalent work experience
• 1+ years of experience managing execution of targeted marketing communication and/or related projects
• Knowledge of the suite of Kroger Precision Marketing inventory and differentiation in the marketplace
• Desire to learn onsite and offsite ad tech
• Strong attention to detail, organization, and project management skills
• Analytical acumen to make decisions
• Technical acumen to leverage key tools in a timely and accurate manner
• Strong interpersonal skills and ability to work cross-functionally
• Excellent communication, presentation, and interpersonal skills

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