Senior Customer Marketing Manager

<p><strong>About Us</strong></p> <p>We're TravelPerk, a hyper-growth SaaS platform offering companies a one-stop-shop for booking, managing and reporting business travel.</p> <p>We've revolutionized the business travel market by offering an unrivaled selection of travel options, a powerful booking and management platform, and 24/7 customer support. It's why we've become the leading all-in-one travel management solution.</p> <p>Founded in 2015 and headquartered in Barcelona, we’ve grown to over 1200 people in 9 offices across Europe and North America. In 2022 we became a ‘unicorn’ and <a href="https://www.travelperk.com/blog/travelperk-funding-announcement-2024/" target="_blank">in 2024 we raised<strong> $104 million</strong> in additional investment</a>, with a total valuation of $1.4 billion.</p> <p>We’ve been winning awards too. Since 2023, we’ve been voted one of the <a href="https://mostlovedworkplace.com/companies/travelperk-2/" target="_blank">best places to work</a>,  one of the<strong> </strong>fastest-growing apps and tech companies<strong>,</strong> and a leading pioneer of business travel.</p> <p>These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to supercharge their corporate travel. </p><p><strong>The Role</strong></p> <p>As the Customer Marketing &amp; Advocacy Manager, you will play a crucial role in turning satisfied customers into passionate advocates for our brand. You will be responsible for creating and managing our customer marketing and advocacy program, which aims to deepen engagement and relationships with our customers and create customer enthusiasm for TravelPerk.</p> <p><strong>What will you be doing?</strong></p> <ul> <li>Design and implement a comprehensive customer advocacy and marketing strategy that identifies, nurtures, and leverages TravelPerk customers as advocates and their role in delivering growth</li> <li>Design &amp; implement a company-wide customer communication strategy to create greater engagement and awareness of TravelPerks features &amp; value proposition</li> <li>Enhance the case study/testimonial programme to amplify the excitement of our customers and demonstrate the realised economic value within their businesses</li> <li>Work with integrated marketing, social media, sales, and other x-functional partners to own the distribution of such content through the customer lifecycle </li> <li>Develop and roll-out TravelPerk customer referral &amp; customer reference programs</li> <li>Develop marketing programmes/mechanisms to encourage positive reviews, improving presence on sites such as Capterra &amp; G2</li> <li>Establish and manage a customer advocate community, including collaborating with local marketing and account management to drive regional 1st-party events, fostering peer-to-peer interactions and knowledge sharing</li> <li>Build programmes such as Customer Advisory Board (CAB), User Days, reference, and recognition programs to acknowledge and reward TravelPerk advocates for their support.</li> <li>Act as the main bridge between marketing and account management in leveraging customer advocates within marketing activity i.e. spokespeople at events</li> <li>Define KPIs for the impact of the customer advocacy program, including advocacy-driven revenue growth, improvements in customer satisfaction metrics and overall contribution to brand metrics</li> </ul> <p><strong>What you will need to succeed?</strong></p> <ul> <li>7+ years experience within customer marketing/advocacy, specifically within B2B SaaS products</li> <li>The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements.</li> <li>Self-motivated with a passion for building and nurturing customer relationships.</li> <li>Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business.</li> <li>Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.</li> <li>Self-motivation, who can work independently and proactively to resolve issues and take ownership of tools and processes, established and new</li> <li>Experience in managing and forecasting budgets would be beneficial.</li> </ul> <p><strong>Our Benefits</strong></p> <p>💰 Competitive compensation, including equity in the company;</p> <p>🌴 Generous vacation days so you can rest and recharge;</p> <p>💊 Health perks such as private healthcare or gym allowance, depending on location;</p> <p>🧩 "Flexible compensation plan" to help you diversify and increase the net salary;</p> <p>🥳 Unforgettable TravelPerk events, including travel to one of our hubs;</p> <p>💙 A mental health support tool for your well-being;</p> <p>📈 Exponential growth opportunities;</p> <p>🫶 VolunteerPerk - We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice;</p> <p>🌎 "Work from anywhere" in th