Senior Partner Marketing Manager

🏙️ Office requirement: Hybrid, 2 days in office (Monday and Thursday) 📝 Employment type: Permanent 💰 Salary: $140k-$160k + 10% bonus  

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Partner Marketing Manager to play a key role in our marketing team in NYC. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

As a Senior Partner Marketing Manager, you will support the development and execution of marketing strategies for GWI’s product partnerships. This role is pivotal in driving awareness and engagement across key partner ecosystems while ensuring the success of partnerships with high-profile companies in the SaaS sector. You will report into GWI's Head of Field Marketing and collaborate with cross-functional teams to drive impactful marketing initiatives.

 

Sounds great, what will I be doing? 

• Collaborate with the strategic partnerships team to align on co-marketing initiatives and partnership goals.
• Lead the development of joint co-marketing plans with leading technology companies from launch and enablement to scalable revenue generation.
• Lead execution of multi-channel, co-branded partner programs, that deliver pipeline impact and partner engagement.
• Measure and optimize partner marketing program performance, track success metrics, and ensure alignment with broader business objectives.
• Support the growth of GWI’s partner ecosystem through innovative marketing campaigns and scalable program frameworks.
• Work closely with internal teams such as strategic partnerships, product management,  project management, and marketing to ensure alignment on partnership goals and go to market strategies.

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

 

What do I need to bring with me? 

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

• Extensive experience in partnership marketing for a SaaS company.
• Proven experience working within a mature partner marketing organization.
• Expertise in scaling partner marketing frameworks and building structured programs that drive growth and visibility.
• Strong understanding of data partnerships, particularly within the AI/ML space.
• Executive presence, excellent communication skills, and the ability to influence cross-functional teams and external stakeholders.
• Highly analytical and results-driven; comfortable with KPIs, dashboards, and campaign performance reporting.
• Ability to thrive in a fast-paced, dynamic, and growing scale-up environment.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

What exactly is GWI? 

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits. 

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you

 

What’s in it for me? 

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get: 

🌴 Tons of days off: 23 days’ annual leave | End-of-year office closures | Paid sick leave 💸 More than a great salary: Health insurance plans, plus dental and vision options | Short term and long term disability | 401(k) matching scheme via Voya 🧘 Great work-life balance: Flexitime | Early Friday finishes | Work-from-anywhere options 🏡 Family-focused flexibility: Carer days | Enhanced parental leave  💪 A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportun