Senior Investor, Integrated Investment

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

What You'll Do 

Digital Media Strategy – 15%  

• Collaborate with Supervisor on strategy, guiding Assistant(s) and Associate(s) in plan development  

• Employ Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 

• Ensure digital strategy fits into overall brand communication goals 

• Participate in team brainstorms to kick off plan and consideration set development  

• Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals 

• Guide and participate in creation and presentation of media specific documents, such as media plans, objectives and strategy decks, and other related functions 

Media Negotiating & Buying – 30% 

• Gather rates and develop planning costs 

• Effectively negotiate & steward buys across multiple accounts 

• Analyze daypart mixes and pricing within plans 

• Serve as a market expert, providing insight to the marketplace conditions, continuously exploring understanding of industry trends and landscape intel  

• Manage budgets and deliverables (GRPs, impressions, response data) across national buys 

• React quickly to campaign results, and implement required optimizations as directed 

• Oversee and assist in RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations  

Campaign Management & Execution – 20% 

• Oversee trafficking, campaign set up, site tagging, and ensure sites are enabled and functioning properly 

• Ensure accuracy of insertion orders, plan details, spec documents, and confirmation that all necessary materials are received 

• Delegate and provide direction on campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients 

• Work alongside Assistant and Associate on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety 

• Manage market budgets and deliverables (GRPs, impressions, response data) 

• React quickly to campaign results, and implement required optimizations as directed 

• Assist account manager with budget maintenance and clearance spreadsheets and other campaign data 

• Ensure all deals are delivering throughout the flight 

• Participate in campaign results meetings/calls with client and strategy teams 

Reporting & Analysis - 20% 

• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the c