Senior Associate, Media Activation

Job Description:

This is a hybrid opportunity, open to anyone in the Grand Rapids area available to commute onsite 3 days a week.

The Media Services teams will plan and serve Sponsored Products as well as digital display (or "banner") ads across the web, mobile devices, video content (i.e. YouTube) social media networks (i.e. Facebook). The purchasing of ad space is managed through Demand Side and Social Media Platforms, where as the Senior Associate, you will control the cost and placement of clients' ads. The combination of creativity and strategic mobility associated with digital display ads make them a powerful way for companies to reach potential customers. Senior Associates, Media Activation at iProspect focus on the planning, creation, and optimization of digital media across different channels. You will create dynamic advertising strategies by combining your strengths in planning, analysis, and creativity to reach clients' goals. You will report to an Activation Manager within the team, and will not have any managerial responsibilities.

Responsibilities:

• Organize and be responsible for campaign planning, set-up and management for sponsored product ads
• Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings
• Maintain awareness of new marketing platforms
• Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations
• Analyze campaign performance and provide optimization recommendations
• Responsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insights

Qualifications:

• Bachelor's degree in a quantitative, marketing, or related discipline
• 1+ years of experience in a digital planning/buying role, preferably from an agency or RMN
• Experience working in SPA SSPs (especially Criteo, Amazon and or CitrusAds), DSPs (especially DV360 or TTD) and Social Platforms (Facebook and Pinterest), and ad servers (especially CM360)
• Comfortable working in a startup environment with changing workflows
• Be able to explain complicated concepts to others
• Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
• Keen trouble-shooting abilities; high level of accuracy and attention to detail
• Shopper, CPG or retail media planning experience

The annual salary range for this position is $51,000 -$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-AD2#LI-Hybrid

This is a hybrid remote/in-office role.

Location:

USA – Remote – Michigan – Eastern Time

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

  

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a dis