Senior Customer Marketing Manager

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

Sr. Customer Marketing Manager

As a key player on Customer Marketing, you'll be instrumental in narrating the impactful stories of how Deel helps 35,000+ customers -from small teams to Fortune 500 companies- hire, onboard, manage, and pay global teams with industry-leading speed, flexibility, and compliance.

Deel is seeking an experienced and dynamic marketer with a proven track record in Customer Marketing to launch and lead the entire customer reference program. In this role, you will engage directly with customers to understand their advocacy goals and align them with the right opportunities. Based on the Product Marketing team, you will collaborate extensively with Sales, Growth, Communications, Events, Customer Success, and other departments to drive initiatives forward.

About the role: 

• Develop and manage customer advocacy programs, including referral initiatives, testimonials, events, webinars, films, and case studies, to increase customer engagement, loyalty, retention, and ultimately, accelerate revenue growth within our strategic accounts

• Own, nurture, manage, and share the customer advocacy pipeline

• Prioritize and collaborate on top customer accounts for integrated joint marketing journeys by aligning with Sales, Product Marketing, Customer Marketing, C-Suite Marketing, PR and more

• Synthesize insights to develop storytelling assets and a library of customer narratives that showcase customer success

• Monitor and analyze the effectiveness of the programs, leveraging metrics and KPIs to optimize performance and drive continuous improvement

• Establish deep relationships with Deel’s incredible enterprise customers, executives, and users

• Partner with the Global Content team to identify and close content gaps with regard to customer-centric content across the customer journey

• Support Sales teams by facilitating customer reference calls with existing advocates

Requirements:

• Proven track record of building advocacy programs, 3+ years in a Customer marketing role, have a knack for writing impactful communications, and are fanatical about customer experience

• The ideal candidate thrives on fostering relationships, leveraging data-driven insights, and contributing thought leadership to fuel merchant growth and engagement

• Strong analytical skills, with the ability to analyze data sets and extract actionable insights.

• Strong writing, interpersonal, and communication skills

• An avid listener and curious about the customer, customer-obsessed

• Good time-management skills and ability to multi-task

• Critical-thinker and problem-solver

• Strong hands-on attitude

• Fluent English and other language skills are a plus

• Collaborative team player with the ability to work cross-functionally and build relationships with stakeholders

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and