Business Banking Portfolio Relationship Manager

Job Description

At WSFS Bank, we empower our Associates to grow their careers, guide our customers to secure their financial futures, and actively support our Communities so they can fully thrive. Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more. We are the region's locally headquartered bank and wealth management company. We are honored to consistently be named a Top Workplace by our Associates, who make a difference every day for the people, businesses, and Communities we serve. We Stand For Service® is more than part of our name, it’s our mission and our purpose.

The Business Banking Portfolio Relationship Manager (BBPRM) is a relationship-focused Business banker responsible for retaining, deepening, and expanding relationships within an existing Business Banking loan portfolio. This role serves as a trusted financial advisor to business owners with existing loans ranging from approximately $100,000 to $2.5 million, balancing proactive client engagement, thoughtful credit stewardship, and holistic financial solutions.

This position plays a key role in driving business growth by providing expert financial advice and a full-service business banking to include lending, deposit, and non-credit products to support the financial goals of business clients. This role is sales driven and requires a proven history of managing and servicing Business relationships. Ideal candidates are experienced in community banking, networking, building relationships, providing excellent customer service, and possess experience with small businesses. Role owns the relationship strategy for assigned portfolio clients—driving retention, identifying growth opportunities, and ensuring a strong client experience - while partnering closely with Business Banking RMs, Credit, TM, Wealth, and Retail teams. The Business Banking Portfolio Relationship Manager (BBPRM) will be responsible for developing, implementing, and managing Client retention and growth strategy targeting existing Small Business & Business Banking Clients in the Business Loan Portfolio.

Job Responsibilities: 

• Serve as primary relationship manager, deepening client relationships through consistent engagement and providing exceptional client service, proactively addressing client concerns to enhance banking experience.
• Utilize Salesforce to document activity, manage opportunities, and maintain pipeline visibility.
• Actively identify and pursue business opportunities through engaging relationship managing activities
• Conduct client calls and meetings to assess their financial needs, challenges, and opportunities, tailoring banking solutions to meet their goals.
• Provide consultative outreach on the existing loan portfolio to cross sell Bank solutions and services.
• Travel within the bank’s footprint to visit clients and deepen relationships as needed.
• Execute portfolio sales and retention strategy focused on preserving balances and increasing wallet share.
• Partner with ROMs supporting loan relationships of $250,000 and below to provide guidance, mentorship, and support on portfolio management, client conversations, and relationship deepening strategies.
• Collaborate with branch teams to optimize portfolio performance, enhance client experience, and ensure consistent coverage and service standards.
• Support smooth onboarding of newly booked clients into the portfolio.
• Monitor portfolio performance metrics including retention and cross-sell penetration.
• Develop deep understanding of client operations, cash flow, business, and personal financial goals.
• Identify and execute opportunities for relationship expansion across business and personal banking.
• Conduct proactive, needs-based outreach using Salesforce, e.g., annual reviews and lifecycle touchpoints.
• Manage active loan portfolio, ensuring compliance with loan terms, polices, and regulatory requirements.
• Conduct portfolio reviews, identify risks, monitor payment trends, and address signs of potential issues.
• Assist in evolving the portfolio sales process to include frequency and types of Client contacts focused on deepening existing relationships.
• Partner closely with Portfolio Servicing and Operations teams to proactively address loan maintenance, servicing requests, documentation updates, modifications, and client inquiries across the portfolio.
• Function as the relationship quarterback on servicing-related matters, ensuring timely resolution, clear communication, and a seamless client experience.
• Analyze borrower financial statements, credit history, and collateral to assess ongoing risk.
• Perform comprehensive financial analysis, including review of financial statements, credit reports, and cash flow projections, t