Senior Manager, Social Media (English-speaking Territories)

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As the Senior Manager of Social Media Marketing, you will oversee daily social operations and IP promotions of Crunchyroll’s English social media network -- Crunchyroll’s social media footprint is one of the entertainment industry's largest, with over 150 million followers worldwide across every major platform, with growth beyond industry standards. You will support audience growth and engagement, and you will assist with the operationalization of strategy campaigns and projects. You will work with departments including brand management, editorial and multimedia, public relations, and more to deliver positive outcomes, though not at the expense of maintaining a meaningful relationship with the audience. You may need to monitor social channels occasionally on nights and weekends.

• You ensure that campaigns, content, daily tasks, and requests from teams align with Audience Development goals while considering prioritization and changing needs.
• You oversee and train social media team members, maximizing their skills and dedicating meaningful time to developing their talent.
• You develop a comprehensive social media calendar, ensuring strategic content distribution across all platforms.
• You lead regional content creation and guide creative direction, collaborating with internal and external teams, to improve performance based on audience insights.
• You serve as the primary liaison with a social media agency and overseeing campaign execution for brand consistency and quality.
• You help build a GTM social media strategy for new businesses in English-speaking markets, including music, manga, and theatrical.
• You will manage upper-funnel paid social media campaigns for English-speaking markets and region-specific programs.
• You support communications between title marketing, brand management, and content operations to ensure impactful content launches through organic social marketing tactics.
• You contribute to analytics-based reporting by using social media metrics to track and gain insights and refine strategies for continuous improvement.
• You stay updated on social media trends, new platforms, content types, and insights from the anime and adjacent communities.

As the Senior Manager of Social Media, you will report to the Director of Global Social Media. We are considering applicants for the San Francisco, Culver City, or Dallas locations.

About You

We get excited about candidates, like you, because...

• 5+ years of experience in social media in entertainment, media, or related industries.
• 3+ years of experience managing a team of 5+ direct reports.
• Experience leading successful and creative social media campaigns for global corporate brands.
• Experience with major social media platforms and best practices for tailoring content by platform to meet specific marketing goals.
• Experience managing and collaborating with social media marketing agencies.
• Experience implementing upper-funnel paid social media campaigns, including budget management, planning, and spend optimization.
• Proficient in using analytics to increase growth and develop content strategies.
• Experience interpreting and following brand guidelines precisely.
• Knowledge of internet culture and content trends.
• Familiarity with anime or adjacent fandom communities.

Pluses:

• Experience with E-commerce social media management

About the Team

Crunchyroll's Audience Development team manages our social media, editorial, multimedia projects, influencer activations, and more! The social media team oversees one of the entertainment industry's largest social media networks, with millions of followers across every major platform and growth beyond industry standards.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance