VP of Global Marketing, Interventional Technologies

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Job Details

JOB SUMMARY

The VP, Global Marketing will be responsible for leading global marketing efforts to build and drive future growth across all the IVT product portfolios while working closely with the VP & GM of Interventional Technologies, leadership team, and cross functional leaders throughout the organization. This role will be responsible for directing and ensuring appropriate alignment of the marketing and promotional strategies globally with a large focus on engagement, market intelligence and launch excellence.

The VP, Global Marketing will lead the strategic planning, development, and execution of marketing initiatives and new product launches for our interventional portfolio (A) Interventional Cardiology: Structural Heart, Coronary, and Peripheral Vascular segments AND (B) Interventional Technologies: Vascular Closure and Esophageal cooling segments. This role is crucial in driving market adoption, brand awareness, and revenue growth by aligning marketing strategies with product development and commercialization plans.

The VP, Global Marketing will work closely with cross-functional teams, including R&D, Sales, Regulatory Affairs, and Regional Marketing, to ensure cohesive and impactful product introductions and marketing campaigns and will work collaboratively to define and implement a marketing strategy to ensure commercial success.

The VP, Global Marketing reports directly to the VP & GM, Interventional Technologies.

KEY RESPONSIBILITIES

The VP, Global Marketing is responsible for building and leading a team while overseeing upstream and downstream responsibilities for all Interventional Technologies franchises including (A) Interventional Cardiology, Structural Heart and Large Bore Closure Franchise - OptoWire, SavvyWire, PerQseal products and (B) Interventional Technologies: Vascular Closure and Esophageal cooling segments - Vascade, MVP and Enso products.

Upstream Responsibilities: Serve as the upstream global marketing leader and partner with a broad group of cross-functional colleagues to define and implement a marketing strategy to ensure commercial success.

• Market TAM and share for US, EMEA, Japan

• Global new product development, indication expansion and approval timelines

• Competitive threats

• 5-year strategic planning

• Coordination with Clinical Affairs on clinical evidence needs

Downstream Responsibilities: Serve as the downstream global marketing leader and partner with a broad group of cross-functional colleagues to define and implement a marketing strategy to ensure commercial success.

• PerQseal launch

• Marketing activities to achieve AOP revenue and spend (promotions, events, conferences, etc.)

• KOL management / podium presence in coordination with Clinical Affairs

• Post approval study coordination with Clinical Affairs (calcification @ PQS, valve in valve for SW?)

• Physician and Fellows training

• Pricing strategy, bundles

• Medical education of physicians and staff

ESSENTIAL DUTIES

The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.

Responsibilities/Essential Duties

• Develop and implement a comprehensive global marketing strategy that supports the launch and growth of new products.

• Lead the new product planning process, including market research, competitive analysis, and identification of unmet customer needs.

• Collaborate with the R&D and Product Development teams to align marketing strategies with product development timelines and objectives.

• Oversee the creation of go-to-market plans for new products, including positioning, messaging, pricing, and promotional strategies.

• Manage global marketing campaigns, including digital marketing, social media, content marketing, and events, to drive product awareness and adoption.

• Coordinate with regional marketing teams to ensure global strategies are effectively localized and executed.

• Partner with sales leaders to direct/advise and create sales initiatives by leading regional marketing, advertising, communications materials and strategy implementation to achieve the Interventional Technolo