Therapeutic Area Insights Integration Lead

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

 

The Position

Join us at the forefront of innovation as an TA Performance & Insights Integration Lead in our Commercial Strategy and Marketing team. This TA Performance & Insights Integration Lead is pivotal in establishing the marketing analytics strategy and priorities within the Commercial Strategy and Marketing, driving strategic alignment, and elevating the presence and value of marketing analytics across the organization.

 

As a pivotal link between Marketing and other NNI commercial functions, you will spearhead the development of marketing analytics strategy and institute a modern marketing performance measurement program that not only aligns with but also amplifies our business objectives. This work will be done in close collaboration with the commercial insights & analytics.

 

In this role, you will champion the integration of cutting-edge analytics across the organization, orchestrating the integrated insights team at various levels as well. Your efforts will directly influence key decision-making processes, empower marketers, elevate experimentation as a means of growth and drive significant business outcomes, making this position essential to our company's growth and success in a competitive marketplace.

 

Relationships

Reports to Head of Commercial Excellence & Innovation. Collaborates with Commercial Insights & Analytics, applied behavioral science & experimentation, therapy area marketing teams among others to craft narrative and orchestrate insights gathering. The commercial insights partner is a people leader role and will eventually have direct reports potentially inclusive of Therapy Area Insights Partners.

 

Essential Functions

• Business Transformation: Drive movement towards data-based insights within marketing to accelerate the realization of value across therapy areas and anchor in outcomes versus outputs. Ensure measures are being tracked consistently and in a standardized method across the full funnel including leading and lagging indicators and across all aspects of business (i.e., operations, engagement, experience, customer and financial). Define best practices and success metrics for commercial insights
• Business Performance Management: Develop the rhythm of the business and key strategic focus areas of commercial insights. Develop scorecards, TA health checks, optimization reports, and methods for KPI reporting and tracking other strategic insights. Prioritize opportunities depending on business needs
• Business Operations: Accountable for ensuring that the right processes and optimizations are occurring across therapy areas and are in alignment to business objectives. Provide rigor around the data processes ensuring that data needed for analytics initiatives is available
• Strategy and Optimization: Act as a strategic advisor to senior leadership, providing data-driven recommendations to inform business decisions. Collaborate with marketing teams to optimize campaign performance based on data insights. Support the development and refinement of marketing strategies through data-driven recommendations. Monitor a