Account Lead, Paid Social

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

 

THE ROLE:

Account Leads, Paid Social are responsible for independent paid social performance and client management on the most complex, strategic accounts for their team as well as overseeing teams consisting of Coordinators, Managers, and Sr. Managers. They serve as the primary POC for their clients including day-to-day communication, leading weekly calls, and developing and implementing both short and long-term strategies. Account Leads are also primarily responsible for maintaining client relationships through QBR development, and recurring check-ins with client contacts.

Account Leads, Paid Social are responsible for truly exemplifying DEPT’s core values and fostering a positive work environment – where they are driving motivation and excitement across their team. They are responsible for the career development of their team members whether they are direct or indirect reports. This includes overseeing training and ensuring team and individual goals are being hit. They are expected to have direct reports who also manage junior employees. Account Leads must be able to effectively manage direct reports and show a track record of career development for their junior team members, with an emphasis in paid social excellence.

 

WHAT YOU’LL DO:

• Maintaining a deep understanding of Facebook/Instagram, TikTok, Snapchat, Pinterest, Reddit channels and ability to drive growth strategy to hit client KPIs. 
• Serving as the day-to-day contact for all social platforms.
• Oversee budgets and forecasting to ensure client KPIs are being met or exceeded
• Core understanding of growth services (Business Intelligence, Decision Sciences, Creative), where they fit within the client relationship, and when to leverage/push strategy around each to meet client goals.
• Owning, coordinating and ensuring the successful completion of the client’s social account roadmap (inclusive of growth services), ensuring they are aligned with the client’s goals & priorities.
• Staying up to date on paid social trends and maintaining an understanding of the impact to clients’ business goals.
• Owning the overall media planning strategy of their accounts with the support of their Director and account Client Partners as needed. 
• Ensuring appropriate processes & best practices are in place for client management & spearheading implementation when they are not present.

 

WHAT YOU BRING:

• A minimum of 6 years paid social experience 
• A proven track record of successfully managing accounts with varying goals, spend levels, attribution models and incorporating the right agency tools, growth teams, and expertise to build stronger performance and growth.
• A deep understanding of Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.
• Excellent organizational, strategic, and communication skills: you’ll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline account work through automation and developing a QA plan for each client.
• History of communication with higher-level client contacts (C-levels for small to medium companies, VPs+ for large companies) to provide agency POVs and build a stronger relationship

Additional things that will impress us: 

• The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
• You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
• Successful track record of crafting and participating in sales pitches and audits
• Proven prior work experience managing a P&L and hitting margin targets
• You are comfortable working with 3rd party tracking platforms (e.g., Kenshoo, SA360)