Global Senior CRM Manager (d/w/m)

<h2>Summary Statement</h2> <p> </p> <p>As "Global Senior CRM Manager (d/w/m)" you will be responsible for the development of the global Ottobock CRM strategy. </p> <p><em>This is a temporary position as part of a parental leave replacement.</em></p> <h2>Duties &amp; Responsibilities</h2> <p> </p> <ul> <li>Development and implementation of global CRM plans in close cooperation with the global marketing and sales teams</li> <li>Conceptual development of specific kick-off chains (journeys) and campaigns for different target groups </li> <li>Definition of the most important key performance indicators (KPIs) for controlling and ongoing optimization of measures</li> <li>Planning and execution of local measures for the acquisition and retention (loyalty) of target groups for relevant core markets</li> <li>Execution of qualification measures for segmentation of target groups and development of personalized offer communication and measures</li> <li>Integration of global campaigns for the dCRM area and subdivision into S, M, XL marketing packages</li> <li>Budget responsibility: planning, responsibility and control of project budgets as well as cost control of measures and projects</li> <li>Tracking of progress and its communication and independent presentation to the team, managers and other employees</li> <li>Managing the service providers and other implementation partners involvedCross-functional exchange and coordination with BI, Sales and internal stakeholders</li> <li>Observing, identifying and analyzing specialist and cross-industry CRM trends and deriving measures and recommendations</li> </ul> <h2>Qualifications</h2> <p> </p> <ul> <li>A degree in business, marketing, or computer science </li> <li>Several years of professional experience in CRM, app marketing and/or loyalty management</li> <li>Solid experience in working with CRM systems (Salesforce)</li> <li>Knowledge of digital marketing and segmentation based on customer data</li> <li>Experience in developing customer loyalty concepts </li> <li>Ability to work in a dynamic environment, within a matrix structure and in virtual teams</li> <li>Conceptual mindset and persuasiveness</li> <li>Fluent negotiation skills in German and English<br/>  </li> </ul> <h2>Benefits</h2> <p> </p> <ul> <li>Flexible Arbeitszeitmodelle und Home-Office-Option</li> <li>Offene Unternehmenskultur, regelmäßige Teamevents und ein spannendes internationales Arbeitsumfeld mit modernen, mobilen Arbeitsplätzen</li> <li>Individuelle Förderung und Weiterentwicklung in der Ottobock Academy sowie externen Fort- und Weiterbildungsangeboten</li> <li>Betriebliche Altersvorsorge und vermögenswirksame Leistungen, Angebote zum Gesundheitsmanagement sowie viele weitere Vorteile</li> </ul>