Director of Sales and Marketing

About Southwest Accessory Group

Southwest Accessories Group is committed to being the premier supplier of accessories by serving our customers with precision, responsiveness, and integrity. We fulfill their needs in an accurate and seamless manner, grounded in a culture of excellence and grit.

We strive to be the employer of choice by fostering a workplace where every individual feels valued and empowered. Through clear goals, strong communication, and aligned purpose, we provide meaningful opportunities for professional growth and personal worth.

We are dedicated to maintaining an efficient and profitable organization, ensuring long-term value creation for our owners through principled leadership and operational alignment. Our employees, our customers, and our community are our most valuable assets. It is our responsibility to provide a professional atmosphere based on sound business ethics, honesty and integrity.

Benefits

• Day Shift (No Overnights)
• Paid Holidays
• 401(k) Plan w/ match
• Full benefit package including medical, dental, vision, life, disability and supplemental plans.
• PTO & Sick Time

About the role

The Sales and Marketing Director is responsible for leading the strategic direction and execution of all sales and marketing activities for the company’s automotive accessory product lines. This role oversees the development and implementation of integrated marketing plans, drives revenue growth, expands market share, and strengthens the company’s brand presence across all channels. The Director works closely with executive leadership to align sales and marketing goals with overall business objectives, manages a high-performing team, and builds strong relationships with key partners, distributors, and customers. This position requires deep industry knowledge, data-driven decision making, and a proven track record in growing product sales within the automotive aftermarket or OEM sectors.

What you'll do

• Develop and implement comprehensive sales strategies to grow revenue across GM and Ford product lines.
• Manage key account relationships with dealership groups, distributors, and retail partners.
• Identify and capitalize on new market opportunities within the OEM and aftermarket sectors.

• Oversee the creation and execution of brand campaigns, promotions, and digital marketing initiatives targeting GM and Ford vehicle owners and channels.
• Collaborate with product development teams to align marketing messages with accessory innovation and customer needs.
• Manage advertising efforts across trade publications, social media, email, and point-of-sale materials.
• Lead and mentor a team of sales reps, marketing specialists, and account managers.
• Establish performance goals, monitor KPIs, and drive accountability across sales and marketing functions.
• Support inside and outside sales teams with marketing tools and product knowledge specific to GM and Ford platforms.
• Conduct competitive analysis and stay informed on trends in the automotive accessory market, especially related to GM and Ford platforms.
• Gather and interpret feedback from dealers, installers, and consumers to improve go-to-market strategy.
• Maintain strong working relationships with GM and Ford representatives and ensure compliance with branding and compatibility standards.
• Coordinate co-branded marketing efforts or approved vendor programs when applicable.
• Develop and manage sales and marketing budgets; monitor ROI on campaigns and promotions.
• Allocate resources efficiently to maximize revenue growth and brand reach.
• Represent the company at industry trade shows, dealer events, and auto expos.
• Coordinate product displays, marketing materials, and lead generation efforts at these events.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Automotive Management, or a related