Senior Manager of Social & Content Marketing

We are seeking a strategic and execution-focused Social & Content Manager to lead the planning, creation, and distribution of Weave’s social presence and content ecosystem.

This role sits at the center of how our brand shows up in the market—owning social strategy, driving content creation, and ensuring content is effectively distributed, amplified, and optimized across channels. You will translate high-level priorities into clear plans, manage workflows, and work across internal teams, contractors, and external agencies to scale content production and impact.

The ideal candidate is both a strong strategist and operator—someone who understands how to build and grow a modern content engine that drives demand, supports customers, and expands our partner ecosystem.

• This position will be hybrid (remote/in office) based out of our Lehi, UT HQ.

• Reports to: Head of Content & Marketing Campaigns

What You Will Own

1. Social Strategy & Execution (Primary Ownership)

• Own and evolve Weave’s social strategy across key platforms, with a focus on consistency, quality, and growth

• Translate business and marketing priorities into a clear, actionable social and content plan

• Define content themes, formats, and posting cadence aligned with brand and messaging

• Ensure a strong, consistent voice across all social channels

• Identify opportunities to expand reach, engagement, and content performance

2. Content Creation, Testing & Optimization

• Develop content concepts and creative approaches aligned with strategic priorities and audience needs

• Lead ongoing testing of content formats, messaging, and distribution strategies

• Optimize content based on performance signals, including engagement, pipeline contribution, and broader business impact

• Support development of corporate thought leadership, brand narratives, and solution-based storytelling

• Build content as a scalable engine that supports:

  • Demand creation

  • Customer retention and lifecycle expansion

  • Partner ecosystem growth

3. Content Distribution & Amplification

• Lead distribution of content across social and related channels to maximize visibility and impact

• Extend the life of core content (video, written, and campaigns) through repurposing and sequencing

• Ensure content is tailored appropriately for each platform and audience

• Coordinate publishing schedules and maintain a consistent cadence

• Continuously refine how content is packaged and delivered for performance

4. Storytelling Across Channels & Voices

• Develop and execute storytelling strategies that leverage a mix of voices and perspectives

• Collaborate with internal teams, partners, and external contributors to bring stories to market

• Support amplification of content through:

  • Industry influencers and opinion leaders

  • Strategic partners and collaborators

  • Internal champions and spokespeople

• Ensure storytelling is cohesive across channels while tailored to each audience and platform

5. AEO (AI Engine Optimization) Strategy & Execution

• Develop and execute a strategy to optimize content for AI-driven discovery and search (AEO)

• Identify opportunities to structure content for visibility across AI-powered platforms and search experiences

• Ensure content is created and formatted to align with evolving search and discovery behaviors

• Partner with content and SEO stakeholders to integrate AEO into broader content strategy

• Continuously test and refine approaches to improve discoverability and long-term content value

6. Project Management & Execution

• Own end-to-end execution of social content and supporting initiatives from planning through delivery

• Build and manage content calendars, timelines, and workflows

• Coordinate across teams to ensure alignment and on-time execution

• Proactively identify and resolve bottlenecks to keep work on track

• Ensure all outputs meet quality standards and align with brand and messaging

7. Cross-Functional & Partner Coordination

• Partner closely with internal teams to align content with broader marketing initiatives

• Work with contractors and external agencies to scale content production and execution

• Manage communication, tim