Associate Director, Strategy & Planning - Nike

Business Overview 

Initiative is NIKE Inc.’s agency of record for Global Media, responsible for strategy, integrated media planning, and paid/organic social strategy and activation for Nike’s multi-region integrated brand and product campaigns.

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. *If you have a body, you are an athlete.

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. The Initiative team is highly diverse, attracting the sharpest emerging and established media experts across all disciplines in the industry. Our vision is to build the best integrated team of athletes*, passionate about sports, youth and culture, to help Nike be the catalyst for innovation and inspiration. We achieve this by driving excellence through captivating brand campaigns and athlete* connection to key offers.

At Initiative, we believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

There are four I’s in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

 

Position Summary

As a Strategy Associate Director, you are responsible for the creation of the strategic direction a brand will take in communications to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task.

You are responsible for creating the strategic recommendations and engaging with the client in an advisory capacity. You will report to the Strategy Director to deliver brilliant strategic thinking for the client team. Creative thinking, sound presentation skills & leadership behaviors are critical in delivering success in this role.

 

Responsibilities

· Oversees the development of the detailed communications plan to power the idea

· In conjunction with Director, present the holistic approach to the relevant stakeholders

· Manage the outputs of day-to-day requirements and workflow of the client as it relates to Media Strategy & Planning

· Present client education program around media strategy relevant marketplace trends.

· Oversee the management and training of team in media strategy & planning fundamentals

· Spearhead the best practice application of strategic approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP)

· Write and manage outputs from RFP submissions from the Design discipline, in collaboration with Partnerships leads

· Contribute to client Key Performance Indicator (KPI) delivery and to Specialty Business Units (SBU) growth and client profitability

· Write POVs on topics relevant to our key clients and agency

· Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client

· Craft strategic narratives that bring the strategy to life

Required Skills & Exp