Category Leadership Advisor, Walmart

Job Description

Here at Kraft Heinz, our US Sales team aspires to be an Indispensable Partner with a Growth and Winning Mindset, acutely focused on Superior Execution every day. This is our guiding compass to grow something great and make life delicious! 

 

The Category Advisor is a critical member of our sales organization that is able to distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools. 

We are looking for a team member who will be the expert on key Kraft Heinz categories, customers’ shoppers, insight development, efficient assortment, and optimal shelf placement. The Category Advisor finds opportunities and addresses both Kraft’s and the customer’s needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools. The Category Leadership Advisor specifically supports Walmart.

 

Essential Functions & Responsibilities

• ​Implement Kraft Heinz shelving principles and standards 

• ​​Identify root causes of customer issues and opportunities and deliver compelling stories to drive action to address

• Draw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of syndicated data (scanner, HH panel, Spectra, etc.) 

• ​Develop and integrate consumer, shopper, and retailer insights to better advise targeted strategies, plans and decisions 

• ​Use insight resources to prioritize consumer and shopper needs and opportunities 

• ​Integrate data to develop impactful customer-specific selling stories in support of key category business building initiatives. 

• ​Liaison to internal/external supply chain regarding efficient assortment 

• ​Lead broader space initiatives across aisle and store 

• ​Understand and apply best-practice category management process 

• ​Partner with Customer Business Leads in the development of insight-based new item presentations 

• ​Apply the full suite of tools against business issues >> expand and add detail on this depending on role/team 

• ​Conduct training of customer teams to broaden their understanding of sales information and tools available for business tracking and analysis 

• Build connections and inroads with Walmart merchant teams

• Category Leadership representative in strategic customer meetings and interaction, e.g., JVP meetings

• Develop impactful customer-specific category development recommendations in support of key business building initiatives

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Expected Experience & Required Skills

• Applicable experience in consumer-packaged goods industry

• Experience in Category Leadership

• Demonstrated syndicated and panel data knowledge, and space management software skills

• Applied project management and training experience with an emphasis on planning skills and the ability to execute with minimal direction

• Strong industry and sales knowledge with an emphasis on category and space management

• Strong written and oral communication and interpersonal skills

• Experience in Microsoft suite applications

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$96,800.00 - $121,000.00

Bonus: This position is eligible for a performance-based bonus as provided by t