Senior Product Marketing Manager

The Sr. Product Marketing Manager is responsible for CoCounsel Drafting product marketing across a range of activities.  These may include:  value proposition / positioning development, messaging development, market research, channel enablement, and more. You will also be your product’s subject matter expert/chief storyteller and possess a deep understanding of how – and why – your prospects and customers do what they do; the problems that keep our customers and prospects up at night and how CoCounsel Drafting can solve those problems. 

In this role you will partner and work with the other Legal Marketing teams, segments, and product management to drive new sales growth, higher renewal rates and overall market success of CoCounsel Drafting. 

About the Role 

In this opportunity as a Sr. Product Marketing Manager, you will: 

• Drive the execution of integrated product marketing strategies for CoCounsel Drafting in close partnership with various areas such as Marketing Strategy, Campaign Planning, Demand Generation, and Product Management to further sales and revenue growth and achieve overall market success in line with goals and objectives

• Develop and evangelize the CoCounsel Drafting value proposition and messaging, and collaboratively work across functions to ensure that it is positioned and prioritized accurately within go to market campaigns, demand generation, and sales assets

• Develop and drive adoption of marketing materials such as collateral, customer case studies and competitive analysis, which support each phase of the marketing nurture cycle and buyer’s journey

• Own the marketing launch of new CoCounsel Drafting skills/capabilities

• Understand customers’ workflow and pain points and how CoCounsel Drafting addresses those pain points

• Project manage mid-to-bottom funnel content creation with internal resources and outside writers and agencies

Key Deliverables: 

• Monitor and interpret performance to plan for marketing initiatives and make recommendations to pivot messaging in order to achieve goals and objectives

• Distill and prioritize complex information into guiding principles and simple, compelling marketing messages focused on customer problems

• Weave together CoCounsel Drafting capabilities, market trends and customer problems into compelling stories that can be digested and used by our internal teams to drive sales

• Create marketing assets, sales enablement tools and other go to market deliverables

About You 

You're a fit for the role of Sr. Product Marketing Manager if your background includes: 

• Bachelor’s degree in business, marketing or related field

• 5+ years of relevant marketing experience

• Have a passion for learning new technologies, AI and bring a sense of drive to work everyday

• Working knowledge of the Pragmatic Marketing framework 

• Experience with product positioning and value prop development, product management, product launches and marketing analytics in a B2B omnichannel marketing organization

• Experience in the software, information services and/or relevant industries strongly desired

• Previous success partnering with Product Management / Development and leadership teams

• Proven history of being a results-oriented self-starter with the ability to build effective cross-functional relationships through strong interpersonal skills

• Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensure coordination across these groups

• Strong written and verbal communication skills, with ability to influence and motivate all levels of an organization

• Knowledge or experience related to the legal industry helpful but not required

#LI-JK3

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development