VP, Tech & Consulting Lead - New Stream Media

Job Description:

We are looking for a visionary and enterprise-minded VP, Tech & Consulting Lead to architect and operationalize the next evolution of dentsu's commerce and retail media (RMN/CMN) consulting model. You will lead the development of unified operating models, pricing and measurement frameworks, and go-to-market strategy—codifying the playbook for Commerce Media Network (CMN) build → monetize → scale. As clients accelerate investments across retail media, identity, incrementality, and platform selection, you will ensure dentsu provides high-caliber guidance across technology, data, and commercial strategy. This position is critical to de-risk integrations, drive measurable outcomes, and unlock larger, multi-quarter consulting scopes.You will report to the EVP, New Stream Media.

You Will Lead:1. Tech & Consulting Leadership

• Lead the design and institutionalization of a unified consulting framework for RMN/CMN engagements across dentsu.
• Define operating models that integrate data, identity, media, measurement, and monetization components.
• Partner with senior leaders across Product, Engineering, Analytics, Commerce Strategy, and Client Leadership to build repeatable, scalable solutions.

2. Platform Strategy & Integration Frameworks

• Develop and standardize platform evaluation and selection frameworks (e.g., ad servers, CDPs, clean rooms, retail media tech stacks).
• Lead due diligence and solutioning for client integrations, platform onboarding, and enterprise data flows.
• Ensure a consistent, scalable method of assessing partner capabilities, incrementality methodologies, and identity solutions.

3. Measurement, Pricing & Economic Models

• Create and own new pricing constructs, value frameworks, and incrementality-informed measurement strategies.
• Define how dentsu quantifies and demonstrates value across CMN maturity stages—from foundational enablement through scaled monetization.
• Collaborate with Analytics and Finance teams to ensure all models are grounded in measurable business outcomes.

4. Go-to-Market (GTM) Strategy & Commercialization

• Build a cohesive GTM narrative for dentsu's CMN consulting offerings, ensuring alignment across Media, CXM, and Creative.
• Partner with Business Development and Client Leadership to shape multi-quarter consulting scopes and expansion roadmaps.
• Be the senior client-facing leader in pitches, executive workshops, and roadmap-working sessions.

5. Cross-Functional Leadership & Enterprise Alignment

• Collaborate across dentsu's matrixed organization to integrate D&T best practices, governance, security, and compliance.
• Ensure that technology and consulting offerings evolve with the needs of enterprise clients and platform partners.
• Foster a culture of documentation, enablement, and knowledge-sharing across the global network.

6. Innovation & Long-Term Capability Building

• Identify emerging opportunities in commerce media, identity resolution, clean room interoperability, and retailer monetization.
• Lead the development of toolkits, playbooks, and self-serve accelerators that scale CMN consulting services across dentsu.
• Ensure dentsu stays ahead of client expectations on topics like incrementality economics, SKU-level retail optimization, and first-party data activation.

Main Responsibilities:While maintaining oversight of technical infrastructure components (e.g., APIs, data pipelines, platform integrations), this VP role elevates the remit to:

• Lead the enterprise consulting framework for CMN/RMN development.
• Guide strategic decisioning around identity, platform fit, incrementality, and scaled monetization.
• Align cross-functional working teams and enhance dentsu's leadership position in the commerce media ecosystem.
• Transform custom technical builds into repeatable playbooks and commercial offerings.

Qualifications

• 12+ years of experience across technology strategy, retail media, commerce media, consulting, ad tech, or platform architecture.
• Experience overseeing the intersection of data, identity, technology, and commercial strategy.
• Expertise in building scalable consulting frameworks or complex multi-stakeholder operating models.
• Expertise in retail media networks, commerce media ecosystems, and partner platforms.
• Experience leading cross-functional teams in matrixed global organizations.
• Familiarity with cloud platforms (AWS, GCP, Azure), API frameworks, data governance, and measurement/attribution methodologies.
• Experience translating complex technical concepts into commercial value propositions.

The annual salary range for this position is $136,850-$228,750.