Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Retail Lending Growth Marketing Manager within PNC's Marketing organization, you will be based in Pittsburgh, PA; Philadelphia, PA; Cleveland, OH; Chicago, IL.

· Ability to proactively problem solve and overcome challenges. Ability to think outside of the box to propose solutions, develop marketing strategies, and launch test & learn initiatives to achieve business goals and drive success while delivering quality consumer experiences and managing risk and budget.
· Consumer lending industry experience creating omni-channel marketing strategies for acquisition, cross-sell, retention and engagement lifecycles.
§ Understanding of consumer lending products, programs and audiences. Ability to stay on top of industry cycles and trends.
§ Experience in partnering with product and risk partners to support successful outcomes of omni-channel marketing campaigns.
· Experience in optimizing digital funnel strategies.
o Experience in customer and prospect journey building and optimization.
o Understanding of paid media (Search, Social and Display), SEO and affiliate test & learn opportunities, strategies and channels.
o Ability to work in a fast-paced environment, responding to partners in a timely manner.
• Ability to use data and consumer insights to develop break-through creatives and marketing strategies.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Manages and leads the team who is responsible for the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Provides strong focus to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Makes determinations and gains alignment on business and marketing objectives, product and business value propositions and market segments by analyzing competitive intelligence and consumer and business insights to drive growth strategies. Leverages thought leadership to build consensus among partners and lead effective team. Ensures team adapts and optimizes to changing business environment.
• Enables the team to translate desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex multi-functional program teams.  Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results