Senior Manager of Paid and Earned Media

COMPANY PROFILE

Code.org® is a nonprofit dedicated to expanding access to computer science in K-12 schools and increasing participation by young women and students from other underrepresented groups. Our vision is that every student in every school has the opportunity to learn computer science as part K-12. The leading provider of K-12 computer science solutions in the largest school districts in the United States, Code.org also created the annual Hour of Code campaign, which has engaged more than 15% of all students in the world!

JOB SUMMARY 

The Senior Manager Paid and Earned Media at Code.org will have a significant impact on developing and implementing media strategies to increase our brand exposure and further our goal of making computer science education accessible. We are seeking a skilled professional with expertise in paid media, earned media, and digital marketing. As a Senior Manager, you will have the chance to promote engagement, improve media campaigns, and oversee media partnerships for seamless implementation.

DUTIES AND RESPONSIBILITIES

In this role, you will:

Media Strategy:

• Develop and implement comprehensive paid and earned media strategies to increase engagement, raise brand awareness, and support organizational goals.
• Conduct thorough audience research, segmentation, and competitor analysis to inform strategy development.
• Select appropriate media platforms and channels based on audience insights and campaign objectives.
• Set clear, measurable goals for media campaigns, ensuring alignment with broader organizational objectives.
• Develop and implement a test-and-learn strategy, creating a structured learning agenda with A/B tests, pilot programs, and iterative testing cycles.
• Develop strategic partnerships with media outlets, publishers, platforms, and agencies and integrate paid and earned media strategies for a cohesive multi-channel approach.

Media Relations:

• Cultivate and maintain strategic relationships with key media outlets and influencers to enhance visibility and reputation.
• Develop and manage media outreach plans, including press releases, media pitches, and influencer collaborations.
• Identify and secure speaking opportunities and podcast appearances to enhance brand visibility and establish thought leadership.
• Plan and coordinate press conferences, media tours, and public events to generate media interest and public engagement.
• Develop and maintain a comprehensive media contact database for streamlined outreach and relationship management.
• Monitor media coverage and analyze its impact, preparing company representatives for interviews and public appearances.

Crisis Management:

• Develop and implement crisis communication strategies, proactively managing negative incidents to safeguard the organization's reputation.
• Develop a crisis communication toolkit that includes pre-approved statements and resources for rapid deployment.

Content Partnerships / Native:

• Form exclusive content partnerships with select publishers to produce high-value content.
• Partner with publishers and the internal creative team to create engaging branded content that aligns with brand messaging and editorial style.
• Leverage native advertising opportunities to blend branded content seamlessly with editorial content.
• Set measurable goals and performance targets for branded content and native advertising campaigns.
• Negotiate content partnership agreements and ensure all content adheres to industry regulations and standards.

Media Execution:

• Oversee media operations to ensure seamless execution of campaigns and adherence to timelines.
• Develop and manage the media budget to optimize resource utilization and achieve maximum return on investment.
• Implement a quality assurance process for all media content and develop a content calendar for asset distribution.
• Collaborate with other teams such as creative and integrated marketing for cohesive campaigns.
• Manage relationships with external vendors and media partners to ensure alignment and successful execution.
• Coordinate with analytics teams to track campaign performance and make real-time adjustments.

Media Excellence:

• Stay up-to-date with industry trends and new technologies to ensure effective media strategies.
• Encourage a culture of ongoing growth by regularly seeking input from relevant individuals and adapting strategies accordingly.
• Advocate for the latest marketing technologies and tools to enhance media strategy execution.
• Create a centr