Associate Director, Data Strategy

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><h3>The Role</h3> <p>We're looking for a sharp, curious, and strategically minded&nbsp;<strong>Associate Director, Data Strategy</strong> to join the Data Strategy team in the US. This role will&nbsp;support one of the world's most iconic beauty brands — <strong>Estée Lauder</strong>.</p> <p>This is a pivotal, client-facing role at the intersection of audience strategy, data activation, and media technology. You'll help set the foundations for intelligent, audience-led media planning — defining how data assets are identified, built, governed, and activated to drive measurable client outcomes. You'll work across a dynamic mix of internal teams, external partners, and clients, bringing clarity and structure to complex data challenges.</p> <p>If you're someone who gets genuinely excited about the evolving data landscape, loves translating technical complexity into client-ready storytelling, and wants to be part of building something meaningful with WPP's Open platform — this role is for you.</p> <h3>What You'll Do</h3> <p><strong>Data &amp; Audience Strategy</strong></p> <ul> <li>Define audience frameworks across foundational, enrichment, and activation layers; identify the right signals and data sources to answer real business questions</li> <li>Develop audience strategies and insights, overseeing the translation of audience logic into activation in partnership with planning, activation, and analytics teams</li> <li>Assess client data maturity, identify gaps, and surface enrichment opportunities to improve addressability, measurement, and outcomes</li> <li>Support privacy-safe data collaboration and clean room strategies (e.g., InfoSum), translating client business questions into compliant use cases for audience insights and activation</li> <li>Stay ahead of industry trends and provide thought leadership that positions WPP Media as a leading voice in data strategy</li> </ul> <p>&