Brand Marketing Manager

Brand Marketing Manager – Outdoor Living 

**Location:** Central PA Preferred 

**Reports To:** Outdoor Living Marketing Leader 

**Department:** Marketing 

Qualifications

Company Overview 

PrimeSource is an emerging market leader in the outdoor living space, with a recently acquired portfolio of trusted brands including Fortress, Keylink, CityPost, Nationwide Industries and Wolf Home Products. As we continue to expand our position in outdoor living, this role is critical to shaping how our brands connect with customers, drive growth, and lead the industry through bold marketing strategies and creative activation. 

Position Summary 

The Brand Marketing Manager will lead the development and execution of strategic marketing initiatives across residential and commercial product categories. This includes responsibility for creative activation, go-to-market planning, messaging, content creation, and sales enablement tools to ensure cohesive brand experiences across every customer touchpoint. 

This role will be a bridge between strategy and execution — developing creative programs that drive awareness, engagement, and conversion. The ideal candidate is a strategic, hands-on marketer who thrives in a fast-paced environment and collaborates effectively across teams. 

Key Responsibilities 

Brand & Category Leadership 

• Lead multi-brand marketing strategy and integrated positioning across assigned product categories. 

• Act as a brand steward to ensure consistent messaging, tone, and visual identity across channels. 

• Monitor category trends, competitive landscape, and customer insights to inform strategy. 

Creative Activation & Campaigns 

• Creative Design: Drive development of visual assets, packaging, merchandising, and displays to support marketing and sales initiatives. 

• Messaging: Craft clear and compelling messaging frameworks to support launches, campaigns, and channel marketing. 

• Digital Assets & Content: Collaborate to create digital content including graphics, videos, web assets, and social media campaigns. 

• Merchandising: Lead creation and deployment of in-store and jobsite merchandising programs. 

• Campaigns & Promos: Develop integrated marketing campaigns that drive demand and reinforce brand positioning. 

• Events & Shows: Partner with cross-functional teams to develop impactful event strategies, trade show activations, and customer experiences. 

• Sales Enablement: Equip sales teams with tools, presentations, and resources to drive conversions and strengthen customer relationships. 

Go-to-Market & Customer Experience 

• Build and execute breakthrough launch plans for new products and promotions. 

• Map and optimize the customer journey to create seamless, high-impact brand interactions. 

• Collaborate with Product, Sales, and Operations to ensure alignment between marketing plans and business goals. 

Cross-Functional Collaboration 

• Partner with internal teams including Digita