US COMMERCIAL MEDIA MANAGER

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Media Manager position partners with assigned brand teams to set paid media strategies, determine advertising channels and establish media spending by channel. The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agencies of record, you will develop and execute strategic media plans for a set of brands/indications. The Media Manager should have experience in uses of traditional and digital media channels, as you will be expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand’s business strategies.

Specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications and identifying target audience and ideal channels to reach our target. ​Duties include working with our media agencies to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts, and managing media billing and finance process.​ You will provide POVs and white papers and make presentations to the Marketing teams as well as to cross-functional teams.

ESSENTIAL RESPONSIBILITIES:

Media Strategies and Planning

• Ensure all media strategies ladder up to and deliver on the brand business goals and objectives
• Ensure media strategies are strong and push brands toward results
• Ensure each plan has innovation, test & learn components
• Push the envelope for ways to bring creativity and innovation to the media plans
• Work with the media agenc