Lifestyle Director - Avenir
Heartfelt Hospitality GroupAbout the role
Job purpose
The Lifestyle Director is responsible for driving engagement and overall community momentum during an active development phase. This role enhances the resident experience through elevated lifestyle programming, culinary and social events, and strategic community relations that directly support retention and sales objectives. The Director leads the development, promotion, and execution of recreational, social, cultural, and dining-focused initiatives, ensuring alignment with the community’s growth strategy and management goals. This individual cultivates a vibrant, connected environment that reinforces value, strengthens resident relationships, and positions the community as a premier lifestyle destination.
Duties and responsibilities
- Work closely with existing residents during this growth phase to cultivate strong community identity, engagement momentum, and meaningful relationships across the amenities.
- Provide prospective residents, current residents, and their guests with polished, high-touch, luxury-level service that reflects the brand experience of the community.
- Plan and coordinate marketing and resident engagement initiatives that activate the amenities and support ongoing community absorption and sales objectives.
- Maintain a comprehensive database of prospective residents within Hampton Golf’s CRM system, with full visibility into lead status (pending, closed won, closed lost), ensuring consistent follow-up and measurable conversion activity.
- Proactively generate new prospects and referrals through events, programming, relationship-building, and engagement initiatives that translate into resident growth.
- Present the amenities, restaurant programming, and lifestyle offerings to prospective residents in a compelling manner that reinforces value and drives enrollment.
- Oversee processing of resident enrollment, profiles, and account updates while ensuring accurate roster and database management.
- Communicate new resident onboarding, resignations, and special needs to appropriate departments, ensuring seamless integration and a consistent luxury experience. Retention and satisfaction remain key priorities.
- Coordinate resident communications in partnership with Hampton Golf Marketing, ensuring all correspondence reflects a refined brand voice and keeps residents informed, engaged, and connected.
- Collaborate closely with the General Manager, Food & Beverage Director, Executive Chef, and other leadership Team Members to design and execute integrated lifestyle and culinary experiences that elevate the community’s social culture.
- Maintain comprehensive knowledge of resident services, fee structures, billing processes, guest policies, and community guidelines to confidently represent the brand and support sales efforts.
- Plan, coordinate, and implement resident programs, classes, instructors, culinary events, and community-wide experiences aligned with the community’s vision. Solicit resident input to drive participation and ownership.
- Assist residents, clubs, and community organizations with facility scheduling and event logistics, ensuring cross-departmental coordination and proper fee management as applicable.
- Oversee the development and publication of the community newsletter and lifestyle communications that reinforce brand identity and highlight programming momentum.
- Operate within Hampton Golf’s established policies and standards while elevating service delivery to align with a luxury, master-planned community environment.
- Purchase and maintain event and programming supplies within budgetary guidelines while preserving elevated presentation standards.
- Protect and enhance the assets, reputation, and brand int
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