Biddable Specialist

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31 Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, Tiny Tina’s Wonderlands, 2KPGATOUR, Mafia, Sid Meier’s Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

As part of the Demand Generation team, you will be responsible for driving new player acquisition and engagement across our games from all social channels (Facebook, Instagram, TikTok, Snapchat, Twitter, Youtube & Reddit), paid search & ecommerce (Google Search, Amazon Search, Google Shopping, Criteo) and programmatic display (DV360, Amazon DSP, Twitch).

As our Biddable Specialist you will be responsible for creating, managing, and optimising campaigns, implementing best practices, and managing performance reports. 

 

What We Need:

The DG Biddable Media team has four core responsibilities:

• We are responsible for delivering biddable media plans across all console titles. These biddable plans represent the diverse media consumption of our players

• Delivering audience first campaigns that leverage the full potential of our owned data, as well other relevant data sources.

• Ensuring our biddable activation execution is outstanding, with clear buying tactics, crafted to meet and exceed the media objectives and targets.

• Proactive collaboration with the wider ‘Player Journey’ team -- marrying various marketing functions to deliver the optimum in & out of game experience for our players.

What You’ll Do:

• This is a client-facing role responsible for driving biddable media effectiveness, using specialist platform knowledge to deliver on the campaign through the lifecycle of a game

• Responsible for reacting to commercial performance and shifting overall biddable plans accordingly, so to deliver business requirements.

• Develop and implement paid media campaigns such as Facebook, Instagram, TikTok, Snapchat, Google Search etc

• Manage and optimise campaign budgets daily for maximum effectiveness, while ensuring KPI targets are met

• Bring an audience and data driven approach to biddable campaign planning & activation

• Analyze and report on campaign performance using tools such as Tableau and Datorama, demonstrating data to make recommendations for optimization and improvement

• Collaborate with regional teams across EMEA and APAC, as well as Global Marketing teams.

• Work with biddable media partners to deliver best in class paid campaigns; getting access to innovative solutions and consistently maximizing value

 

What will make you a great fit:

• 3-5 years’ experience in paid media campaign buying, management and optimization

• Excellent knowledge and understanding of paid media buying channels (paid search, paid social, programmatic display, etc.) and the media buying ecosystem

• Proficient with Google Ads, META Ads, TikTok Ads, Amazon Ads, DV360, etc.

• Familiar with audience segmentation and cohorts applied to ad targeting

• Experiencing in managing 1-2 junior team members preferred but not required

• Self-starter and problem solver

• Ability to develop strong, open, and collaborative working relationships by gaining trust to successfully manage and deliver against expectations

• Excellent analytical and technical skills  

 

As an equal opportunity employer, we are committed to ensuring that qualified individuals wit