Senior Manager, Fragrance & Beauty Marketing
CHANELAbout the role
Senior Manager, Fragrance & Beauty Marketing
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.
About the role:
CHANEL, Inc., a leader in the luxury goods industry, is seeking Senior Managers for their Fragrance Marketing and Beauty Marketing teams. The Senior Manager will manage the development and strategy of 360° marketing campaigns for key fragrance brands and premium makeup and skincare lines.
As part of the role, the Senior Manager will work closely to coordinate planning and communication strategy with other divisions including the Creative, Procurement, Sales and Business Development teams. The Senior Manager will be to provide a national point of view on our go-to-market strategy, ensuring that all cross-functional teams take a cohesive approach towards building a better fragrance business.
What impact you can create at CHANEL:
Develop and execute 360 Marketing campaigns in the U.S. for key fragrance brands.
Partner with cross-functional teams including Media, Creative, E-Commerce, Sales & Client Analytics to establish business objectives that support business.
Brief Creative and Production with plans for each campaign at the point of sale, including merchandising, sampling, and client engagements/events. Work closely with Creative and Production on the ongoing development of the campaign, overseeing it from conception to execution.
Work with E-commerce teams to set the e-retail and Chanel.com strategy for each campaign.
Create clear and effective communication materials for our Field Sales organization to support the seamless execution of each campaign in-store.
Set and manage the U.S. promotional budget for key fragrance and beauty brands.
Each year, work with the Group Director to build budget plans by brand and campaign to support merchandising, samples, testers, events, and other client engagements.
On an ongoing basis, track expenditures for each campaign and proactively update budget estimates to reflect monthly actuals and latest expectations.
Assess campaign performance and share business updates with Marketing leadership. Frequent in-depth market analysis to identify successful business drivers to influence go-to-market brief & strategy plan.
On a monthly and ad hoc basis, assess campaign and event performance versus plan, as well as ongoing performance of key franchises by channel at the category and product level
Share insights and takeaways with Marketing leadership and cross-functionally and incorporate learnings into future campaign and event strategies.
Lead and develop one direct report in support of campaign execution, budget management, and performance analysis.
You are energized by:
Bringing a high level of attention to detail to your work
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