Sr. Manager HCP Omnichannel Promotions

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Manager, HCP Omnichannel Promotions

What you will do

Let’s do this. Let’s change the world. The Senior Manager, HCP Omnichannel Promotions, will be responsible for translating Repatha’s HCP omnichannel strategy into best-in-class execution. This role will oversee end-to-end campaign orchestration, manage a direct report (Senior Marketing Associate), and act as a key partner in driving data-driven optimization. Reporting to the existing Senior Manager, HCP Omnichannel, this position serves as the bridge between strategy and execution, ensuring seamless alignment across channels, agencies, and cross-functional partners.

• Lead day-to-day execution of HCP omnichannel promotional campaigns across digital, CRM, RepathaHCP.com, programmatic, and point-of-care channels.
• Translate high-level omnichannel strategies into detailed tactical plans, including channel mix, content delivery, and campaign sequencing.
• Own performance dashboards and reporting for HCP campaigns, analyzing engagement and prescribing behavior metrics to provide actionable optimization recommendations.
• Pilot test-and-learn initiatives across new channels, messaging, and digital partners, ensuring rapid insights and application to future campaigns.
• Directly manage, mentor, and develop the Senior Marketing Associate, fostering accountability and professional growth.
• Manage creative asset development, MAC process submissions, and timely deployment across all promotional materials.
• Collaborate closely with Marketing Operations, IS, media agencies, and other external partners to deliver integrated campaign execution.
• Support cross-functional alignment with Sales, Patient Access, and Corporate Affairs to ensure HCP promotions are coordinated with field and DTC activities.
• Proactively monitor budgets, recommend reallocations, and drive cost-effective delivery of omnichannel programs.
• Identify and recommend emerging marketing tools, technologies, and capabilities that can strengthen HCP engagement and promotional impact.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek will have these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization

Or

Master’s degree and 4 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor’s degree and 6 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate’s degree and 10 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing/Business experience in a role aligned with a Marketing/Sales commercial organization experience

Preferred Qualifications:

• Proven ability to lead omnichannel campaign execution, including CRM, programmatic, and digital channels.
• Experience in campaign optimization, leveraging data and analytics to improve ROI.
• Experience managing and developing direct reports, with demonstrated leadership skills.
• Strong project management skills with the ability to coordinate multiple stakeholders and priorities.
• Excellent communication and influence skills, capable of presenting insights and recommendations to senior leadership.
• Experience working in pharmaceutical marketing or another highly regulated industry preferred.
• Strong collaboration skills with agencies and cross-functional teams, ensuring integrated planning and execution.

What you can expect of us

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