Senior Manager, Integrated Media

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

The Senior Media Manager serves as the frontline internal media expert for Samsung SEA and is responsible for the management and oversight of strategy, planning, activation and analysis of platforms such as Video (CTV, OLV, Linear), Biddable and Site Direct (Display/OLV), Paid Social, Search (Engine and Non-Engine), OOH, Audio/Radio and any emerging media/platforms. The position manages the external agency partner(s), drives internal and external communication of strategy, plans, timelines and budgets. Monitors campaign/channel delivery and overall campaign measurement and performance. Will play an integral role in support of the Head of Media and supervises the work and development of a Media Manager.

Role and Responsibilities

• COMMUNICATIONS PLANNING APPROACH:
  • Keen understanding of the role media plays within the consumer marketing ecosystem, how media performs alone, how they perform together and how they are constantly changing
  • Passion for understanding consumer behavior (qualitatively and quantitatively), with ability to translate into actionable strategies and plans
  • Ability to develop and implement differentiated media strategies that connect paid, owned, earned and deliver exponential breakthrough and ROI from upper through lower funnel.
  • Proven ability to develop media strategies (within the larger communications framework) that deliver on brand goals and objectives
  • Experience developing campaign and channel specific measurement plans
  • Identifies or creates new opportunities/partnerships that can meet business needs

• STRATEGIC THINKING:
  • Function as the leader across strategy, planning and buying of media, building relationships with partners and key stakeholders
  • Skilled at audience development and analysis
  • Understands and can translate Business Objectives into Marketing/Media Objectives
  • Realizes the keen importance of brief development and delivery, towards getting the best work from partners
  • Can leverage analytical fluency to find insights based on available data and reporting
  • Approaches tasks and goal with a problem solving lens
  • Will collaborate with the Media Director to enhance and improve Samsung’s media practice
  • Knows how to prioritize and build timelines to balance work and achieve goals
  • Ability to work with Product and Integrated Marketing Teams to write clear briefs that cascade business -> marketing -> media objectives/KPIs

• ANALYTICAL FLUENCY:
  • Comfort understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
  • Able to interpret brand/media measurement and reporting to inform the strategic planning and optimization process
  • Ownership of regular (weekly, monthly, quarterly) and insightful media performance analysis and impact on the business (Sales, Revenue)
  • Understanding of marketing mix modeling (MMM) and multi touch attribution (MTA)
  • Can translate KPIs from objectives throughout the process and work to develop measurement plans
  • Thirst to understand culture and consumer behavior holistically, and translate it into media strategy
  • Ability and willingness to critically think through objectives and explore alternative territories

• PRESENTATION & COMMUNICATIONS SKILLS:
  • Adept and articulate when presenting
  • Strong interpersonal communication skills
  • Ability to present complex themes in simplified terms
  • Support the Head of Media in training marketing and other internal teams on all things media

• RELATIONSHIP MANAGEMENT: