Digital Outreach Coordinator - State Office

Posting number: 191245

Department: Vocational Rehabilitation Department

Job classification: Program Coordinator II

Posting type: Open

Categories: Public Relations, Marketing, Communications

Summary

Join South Carolina state government where you can have a meaningful career, incomparable benefits, and a positive work-life balance!

Under limited supervision by the Communications Manager, the Digital Outreach Coordinator will serve as the subject matter expert for external communication platforms focused on employer engagement, digital media, video production, social media content, campaign support, field content collection, and multimedia storytelling.

In this position you will be responsible for the following:

• Develop, produce and support video and multimedia content within guidelines for approved SCVRD events and programs.
  • Draft concepts to include, but not limited to, video outline, scripts, storyboards, shot lists, and production approaches for assigned campaigns and projects before initiating the project.
  • Capture professional photographs, interviews, short-form videos, video cutdowns, recap videos, social media clips, and other approved multimedia materials. 
  • Support major awareness months and Agency priorities to include, but not limited to, Recovery Month, NDEAM, Manufacturing Month, Mental Health Month, Deaf Awareness/Disability Awareness content, the 100-Year Observance, Mobile Unit rollout, Consumer Class montage, Consumer of the Year spotlight, Business Class mash-up video, SCVRA recognition, employer engagement and assigned campaigns.
  • Utilize communication archives or area office submissions whenever possible for efficiency.
  • Identify and report when additional filming, travel, vendor support or outside production assistance is needed.
  • Prepare files for review, revision, final approval, presentation, publishing, and playback. 
  • Label and archive final assets using established naming and storage standards.
• Coordinate the Agency’s day-to-day external social media content and publishing process across approved platforms.
  • Develop and maintain a weekly social media content calendar aligned with Agency's priorities, campaigns, employer engagement, field activities, and leadership direction. 
  • Draft captions, post copies, graphics, photographs, short-form videos, links, calls to action, and visual concepts for review and approval. 
  • Schedule and publish approved content. 
  • Monitor comments, questions, mentions, and engagement. 
  • Elevate issues requiring leadership, program, legal, or customer-service response. 
  • Ensure content complies with Agency approval, branding, accessibility, confidentiality, records-retention, and consent requirements. 
  • Track reach, engagement, video views, audience growth, click activity, and other available performance indicators. 
  • Provide weekly analytics, observations, and recommendations.
• Establish and promote SCVRD’s external employer-facing communications platforms to highlight SCVRD as a workforce solution for businesses across South Carolina.
  • Create employer-facing materials, outreach tools, and digital content that support Business Development staff and employer engagement priorities.
  • Develop content to explain SCVRD services to employers, chambers, partner organizations, and community stakeholders.
  • Assist with LinkedIn content, business outreach messaging and other approved external-facing initiatives.
  • Recommend practical advertising, social media, chamber, partners or digital-outreach opportunities that support employer engagement goals.
  • Coordinate with Business Development staff, Field Operations and communications leadership to ensure business-facing content reflects the Agency’s priorities and approved messaging.
• Coordinate assigned external website content in partnership with communications leadership, the Digital Communications Coordinator, IT, and program owners.
  • Ensure all content is accurate, accessible, organized, relevant, user-friendly, and consistent with Agency messaging.
  • Identify content that is outdated, missing, duplicated, inaccessible, or unclear and recommend updates for approval.
  • Prepare approved text, photographs, videos, links, and other digital assets for website use. 
  • Obtain required review and approval before making substantive content changes. 
• Produce purposeful photography, videography, and multimedia coverage of approved Agency events and activities.
  • Develop event-coverage plans identifying priority photographs, video footage, interviews, speakers, partners, signage, audience interaction, geographic rep