Central Offices - Director of Retail Sales

Bachoco Group is a leading multi-business and multiprotein producer, and one of the top ten largest globally, with over 40,000 employees. We offer a wide portfolio of products, including chicken, eggs, pork, beef, pet food, and more. Through Bachoco USA, we deliver high-quality chicken products to the U.S. market, serving retail, food service, and national accounts through our fully integrated operations, which include farms, hatcheries, feed mills, and processing plants.

Join us and be part of our success!

 

The Director of Retail Sales is responsible for leading and executing retail sales strategies across key accounts, with a strong focus on day-to-day account management, business development, and revenue growth. This role drives market share and profitability by building and maintaining relationships with national and regional retailers, actively managing customer performance, and ensuring effective product placement across fresh, frozen, and value-added poultry categories.

 

This leader is directly involved in account execution, including promotional planning, pricing, forecasting, and customer negotiations. The Director works closely with operations, supply chain, and production teams to align sales demand with live production and processing capacity, ensuring consistent service levels and minimizing disruptions. They are also responsible for identifying new opportunities within existing accounts, expanding distribution, and responding quickly to shifts in customer needs and market conditions.

 

The ideal candidate brings hands-on experience in retail sales within the chicken/poultry industry, with a strong understanding of fresh, frozen, and value-added products. They are highly execution-oriented, with strong commercial acumen and a proven ability to manage accounts, solve problems in real time, and lead teams in a fast-paced, vertically integrated environment.

 

Essential Duties and Responsibilities include the following. Other duties as assigned

• Responsible for managing and leading Retail Sales Operations.
• Understand the functions/agreements of Retailers.
• Have knowledge of Retail sales with regard to business strategy.
• Maintain satisfactory coverage completion each cycle.
• Accurately forecast needs and expenses.
• Manage P & L within company objectives.
• Interface with retailers senior management in order to strengthen the partnership between Bachoco USA and the retailer.
• Train and develop managers for department leadership.
• Develop key personnel for future needs of the Company and Retail Operations.
• Develop and ensure compliance of the Retail Operations business processes.
• Work directly with other departments and Senior Management in delivering organizational objectives.
• Create new services in order to serve retailers needs.
• Travel required.

 

Skills and Qualifications:

• Proven track record of successful sales experience with 10 plus years of direct selling retailers
• Experience selling chicken products to grocery retailers is required.
• Strong analytical skills with extensive knowledge and be proficient in retail link with the ability to identify opportunities/issues and develop strategies to leverage/maximize the company’s position.
• Ability to work independently as well as integrate with a team.
• Ability to manage and build a team focused on growing the business.
• High sense of urgency and thrives on working in a fast paced environment.
• Ability to prioritize projects and manage a timeline.
• Excellent verbal and written skills are a must.
• Must have a professional demeanor and exhibit a high level of integrity.
• Confidence in decision making and the ability to think on your feet.
• Strong desire to win and exceed company goals.
• Strong ability to coach/motivate team members and to negotiate and influence others.
• Broker management experience a plus but not required.
• Coachable/competitive and strong desire to grow and develop within the organization.

 

Education and Experience

• Bachelor’s degree required (Business, Ag Business, Marketing, or related field)
• MBA preferred, but not required<