Sr. Director, Field Marketing

Senior Director, Field Marketing NA

Remote, USA                          OneStream Software LLC

 

Benefits Offered                    Vision, Medical, Life, Dental, 401K.

Employment Type                 Full-Time

Compensation                        $150,000.00 -$200,000.00 (Range applies to US candidates only) + Benefits/Variable Comp./Equity - Range may vary based on experience. 

 

ABOUT THE JOB

The Senior Director of Field Marketing will lead and manage a team of field marketers to drive demand and build brand awareness within North America and LATAM. This role requires a strategic thinker with a strong background in marketing, excellent leadership skills, and the ability to work cross-functionally to achieve business objectives. Additionally, working with the Campaigns team, the Senior Director will implement and oversee Account-Based Marketing (ABM) strategies to target high-value accounts and drive personalized marketing efforts within the region.

RESPONSIBILITIES

Leadership and Strategy:

• Develop and execute a comprehensive field marketing strategy that aligns with overall company goals
• Lead, mentor, and manage a team of seasoned field marketers to ensure successful implementation of marketing programs
• Collaborate with sales, product marketing, and corporate marketing teams to ensure alignment and integration of marketing strategies
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and initiatives
• Communicate strategy to team, measure performance regularly, adjust plans as needed to reach goals

Account-Based Marketing (ABM):

• Design and implement ABM strategies to target high-value accounts and drive hyper-personalized marketing efforts
• Collaborate with campaigns and sales teams to identify target accounts and develop tailored marketing plans Develop many-to-1, 1-1 campaign playbooks for use in the field
• Measure and optimize campaigns to ensure effectiveness and achieve desired outcomes

Program Management:

• Oversee the planning and execution of regional marketing programs, events, and campaigns to drive demand generation and pipeline growth
• Develop and manage field marketing budgets, ensuring efficient use of resources and maximizing ROMI
• Measure and report on the effectiveness of field marketing programs, using data to continuously improve and optimize efforts

Stakeholder Engagement:

• Build and maintain strong relationships with NA SVP Sales, and regional sales teams to ensure marketing efforts support sales objectives
• Serve as a key liaison between the field and other marketing teams, ensuring consistent communication and collaboration and maximizing efficiency
• Build and maintain strong relationships with Strategic Alliances team to communicate plans and collaborate on joint activities

 

QUALITIES OF A SUCCESSFUL CANDIDATE

Formal Education and Certification

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 12+ years of experience in marketing, with a focus on field marketing, demand generation, and ABM

Knowledge and Experience

• Proven track record of leading and managing successful marketing teams
• Strong strategic thinking, analytical, and problem-solving skills
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
• Experience in B2B marketing, preferably within the technology or software industry
• Ability to travel as needed to support field marketing activities and team management

Personal Attributes

• Leadership and Team Management
• Strategic Planning and Execution
• Account-Based Marketing (ABM)
• Demand Generation and Pipeline Management
• Budgeting and Resource Management
• Market Analysis and Insights
• Cross-Functional Collaboration
• Communication and Influence
• Customer and Partner Engagement

• Legally authorized to work for any company in the United States without sponsorship

WHO WE ARE

OneStream® is an independent software company backed by private equity investors. OneStream provides an intelligent finance platform built to enable confident decision-making and maximize business impact.

OneStream unleashes organizational value by unifying data management, fi