Manager, Consumer Insights - Cheese

Job Description

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!

Manager, Consumer Insights - Cheese at a glance...

Reporting to the Head of Insights for the Meats & Cheese Business Unit, the Consumer Insights Manager is a consumer insights and strategic business partner on the business. In this role, you will be responsible for helping to drive the voice of the consumer, delivering insights and strategic recommendations to develop and implement strategy, and influence decisions across all areas of the business from base business to innovation, for the Kraft Singles, Deli Deluxe, and Velveeta Cheese brand.

This role requires a person who can be:

• Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, subject matter expertise and experience to drive the business forward.
• Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
• Impactful: Influence "so-what’s" by making concrete recommendations rooted in deep understanding of marketing, business, and the consumer. Robust communication and interpersonal skills transform disparate pieces of data together into a cohesive and compelling story.
• An Owner: Independent leader with the ability to lead end-to-end projects and see them through to the point of delivery and beyond, digging into the details and providing strategic mentorship to leadership.
• Collaborative: Build and maintain partnerships within agile pods and within functions across the organization.
• Flexible: Be flexible and innovative adjusting to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.
• Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.

What's on the menu?

• Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation, and Communication Evaluation
• Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, and post-launch analysis, packaging graphics and structure, advertising testing, etc.
• With support, lead yearly brand situation assessment with research vendors in preparation for growth planning with team
• Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria
• Help develop research Best Practices for the organization
• Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights

Recipe for Success - apply now if this sounds like you!

• Background in Marketing, Business or related field required
• Advanced experience in strategic insights / consumer research role (some client-side experience preferred)
• Proficient with innovation & custom research methods for CPG products required, both qualitative and quantitative
• High degree of emotional intelligence and ability to build effective working relationships
• Understanding of marketing processes, business planning, marketing strategy
• Strong sense of ownership and committed to results
• Ability to lead multiple projects simultaneously
• Excellent communication- organization and presentation skills (written- oral- and across Microsoft Office Suite)

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without r