Principal - Advanced Analytics

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Locations:  Dallas, TX

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

Marketing Measurement and Optimization (MMO)

Do you want to use your analytics skills to help craft strategy at AT&T? Are you interested in developing the cutting edge of the Marketing Data Analytics industry?

The mission of the MMO team is to develop and implement a systematic approach to quantify the holistic drivers of demand to understand the opportunity costs of investment decisions. We measure the impact media, offers, and all other drivers has on sales, profitability, brand equity, and consumer behavior. 

About the Role

The Principal Marketing Performance Analytics role is responsible for supporting MMO team in delivering on strategic initiatives, driving operational efficiency across organization and ensuring effective executive presentations and impact.

This individual independently leads strategic initiatives to develop, maintain, refine, and deploy a suite of statistical analysis, including market mix models (MMM), designing marketing experiments, and associated data.  Insights from analytics will drive strategies and tactics to increase sales, lower churn, develop the brand and optimize AT&T’s deployment of advertising messages, mass media, social media, direct/digital marketing, sponsorship, and offers.

This individual serves as the main program manager, insights analyst, data expert and modeling technical advisor for assigned MMM analytics, custom marketing performance advanced models, and “Market Moving” test and learn.

Key Responsibilities:

• Manage and execute Marketing performance measurements:
  • Work closely with internal marketing analytics subject matter experts to design and deliver new performance analytics capabilities
  • Integrate measurement programs using MMM, custom models, and marketing experiments both technically and in way we communicate learning to stakeholders
  • For assigned project will manage all aspects of marketing modeling and experiment projects, from initial stakeholder alignment, business case development, data collection, model development and validation, insights extraction, visualization, presentations to stakeholders, and forward-looking media planning.  
• Marketing performance intelligence program management and impact
  • Central point of contract managing executive communication calendar for all MMO deliverables
  • Establish strong program management discipline across MMO team
  • Manage processes and communication to establish consistent rhythm of deliverables to senior leadership
  • Centralize prioritization and alignment of measurement requests
  • Establish processes to regular monitor progress towards milestones, deliverables, and senior leadership communication
• Create strategic communication and presentations for AT&T’s Consumer and Business organizations:
  • Influence business decisions through persuasive presentation of key insights and solutions to marketing executives
  • Generate crisp insights on AT&T media effectiveness and develop actionable recommendations for cross-functional partners and senior executives
  • Support team members to drive broader program adoption and integration of all performance analytics

Requirements/Qualifications:

This is a highly visible role that presents insights to the highest levels within the organization.