Senior Paid Media Specialist - (ZR_28041_JOB)

This is a remote position.

Schedule:

• 40 hours per week

• Monday through Friday 9:00am ET - 1:00pm ET preferred but flexible

Client Time zone: Eastern Time Zone

Responsibilities :

• Set up, manage, and optimize PPC campaigns across Google Ads

• Manage paid social campaigns, primarily on LinkedIn, with occasional Meta involvement

• Implement tracking via Google Tag Manager and configure events in GA4

• Connect ad platforms with HubSpot and support reporting efforts within the CRM

• Collaborate closely with the Head of Paid Media for campaign direction and execution plans

• Ensure campaigns align with client goals, budgets, and timelines

• Support analytics and performance reviews of active campaigns

• Participate in regular check-ins with account managers and cross-functional teams as needed

Requirements

Requirements: Must-Have Experience & Skills

• Solid hands-on experience in PPC campaign management, specifically in B2B environments

• Proficiency in Google Ads, GA4, Google Tag Manager, and HubSpot

• Solid understanding of B2B marketing dynamics and buyer journeys

• Able to follow strategic direction and manage the tactical execution of campaigns effectively

• Strong attention to detail and organizational skills

• Excellent written and verbal communication skills in English

Nice-to-Have

• Experience managing LinkedIn Ads campaigns, especially for B2B. Familiarity with Meta Ads is a plus

• Familiarity with programmatic platforms such as StackAdapt

• Basic copywriting skills for PPC ads

• Strategic thinking and the ability to provide campaign insights and improvement ideas

• Experience in fast-paced agency environments and working with multiple clients simultaneously

• With HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job