Senior Manager/Associate Director - Experience Analytics

Company Description

Blend360 is a premier data science solutions provider, committed to co-creating meaningful impact for its clients through the power of data science, AI technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking growth and fostering innovation, paving the way to value for its clients by harnessing world-class talent and a data-driven strategy. By blending in, Blend360 ensures its clients stand out, making the world a better place through the transformative potential of data science. 

Job Description

We are seeking a dynamic and experienced Senior Manager/Associate Director to play a key leadership role on our Experience Analytics team. In this role, you will be responsible for overseeing a team of analysts and data experts, driving data-driven insights, and collaborating with clients to deliver actionable recommendations. As a key player in our organization, you will have the opportunity to contribute to our clients' success, shape the capability, and grow our business.

Key Responsibilities:

• Lead and mentor a team of analysts and data professionals, fostering a collaborative and innovative environment. Provide guidance, set performance expectations, develop strategy, and conduct regular communications and delivery management.
• Develop and maintain strong client relationships, understanding their business goals, and translating them into data analytics strategies. Present findings and recommendations to clients, addressing their unique needs and challenges.
• Utilize advanced analytics tools and techniques to extract insights from media data, including digital, broadcast, and social media.
• Assist in developing, maintaining and guiding data models, measurement solutions, dashboards, campaign taxonomy / naming and reporting systems to support ongoing analysis and client evolution.
• Work closely with clients and additional partner teams to formulate activation strategies that align with business objectives and market trends. Identify opportunities for optimization and provide strategic recommendations.
• Define and implement key performance indicators (KPIs) to track the effectiveness of media campaigns and initiatives.  Monitor and report on campaign performance, offering insights for improvement.
• Ensure data quality and accuracy, implementing best practices for data management and governance.
• Participate in hiring, knowledge sharing and sales activities and be a part of the growth engine for Blend360.

Qualifications

• Bachelor's degree in a related field (e.g., Business Analytics, Marketing, Data Science, Computer Science).
• Proven experience in marketing platforms such as Search Ads 360, Campaign Manager, Meta, Bing, DCM, etc.
• 3+ years of experience in media analytics, with a strong understanding of media measurement, KPIs, and industry trends.
• Proficiency in data analytics tools such as Python, R, or SQL, as well as data visualization tools like Tableau or Power BI.
• Strong communication skills with the ability to present complex data findings in a clear and concise manner.
• Experience with media planning and buying, digital marketing, or content strategy is a plus.
• Knowledge of media measurement and analytics platforms (e.g., Google Analytics, Adobe Analytics, Nielsen) is highly desirable.
• Exceptional problem-solving skills and the ability to work in a fast-paced, collaborative environment.

Additional Information

All your information will be kept confidential according to EEO guidelines.